Universal Music Thailand has announced an expanded partnership with Hype Train Group, a hot music label. The move is said to be a springboard for Thai artists to export their creativity to music lovers around the world.
Hype Train was launched in late 2020 and is exclusively distributed by Universal Music Thailand. Since then, he has launched several new artists who have achieved significant success with UMG providing global reach.
Under the new deal, Hype Train’s hip-hop producer and CEO, Nino (real name Krerg Chankwang), will head the label and be fully responsible for all of its signings and creative output. UMG will provide label support, including digital partner servicing, new business, and global marketing and development for Hype Train projects.
Hype Train Group now has two sub-labels: Hype Train featuring seven artists, Sprite, Guygeegee, Don Kids, Iceace, Seedaa The Villain, OG Bobby and Eskiimo, mostly from the hip hop competition show “Show Me The Money 2”; and New Wav.Entertainment. The latter has only two artists, Minymynx and Tamp.
Hype Train Group is managed by Nina, rapper and CFO Mona V, and rapper and CEO Ben Bizzy.
“The partnership with UMG over the past two years has been very successful and now that the label is home to 13 artists, it’s time for further growth,” said Nino. “The expansion of Hype Train Group is not only good for business, but will also provide opportunities for a new generation of Thai artists. This is an important milestone in elevating the partnership with Universal Music beyond a distribution partner to a broader partnership that will benefit the entire Thai music community and beyond.”
Hype Train introduced its first star Seedaa The Villain with the hit song “Seedaa” which has reached almost 30 million views on YouTube and over 100,000 creations on TikTok. The success made Seedaa The Villain one of the top ten most followed TikTok accounts in Thailand in 2020.
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