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, / PRNewswire / – Tencent Music Entertainment Group (“TME,” or “Company”) (NYSE: TME), the largest online music and audio entertainment platform in China, today announced the launch of TME Producers Alliance, the first alliance producer in the Chinese music industry to support full-circle high-end music production, enabling talented producers to realize both artistic and commercial value.

The TME Producers Alliance has adopted a partnership structure to integrate resources at all stages, from music production to promotion and distribution. Based on a professional content creation system and a healthy commercialization system, the TME Producers Alliance provides greater opportunities for music producers and supports their career and professional growth. It also connects producers with industry partners to create high quality, popular singles and maximize musical exposure among musicians.

To help producers facing common challenges, such as lack of resources or poor commercial distribution, the TME Producers’ Alliance has implemented financial incentives to support the career development of different types of producers.

Since the time of release, some 90 talented producers from China, Malaysia, Singapore and other countries and regions have joined the TME Producers Alliance, including 33rd Golden Melody Awards winners, such as Chris Hou, Huang Shao Yong , and Howe Chean. The alliance is now planning a number of initiatives, focusing on bringing better works of music from producers of different generations to all music lovers.

Going forward, TME will continue its efforts to provide platform resources to support producer growth and the creation of high quality music, giving music professionals a better rank and promoting the development of China’s original music market.

About Tencent Musical Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the largest online music and audio entertainment platform in China, operating the country’s most popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to enhance the role of music in people’s lives by enabling them to create, enjoy, and interact with music. The TME platform includes online music, online audio, online karaoke, live music-centric streaming and online concert services, enabling music fans to find, listen, sing, see, play and play music. to socialize. For more information, please visit ir.tencentmusic.com.

TME.PR@icrinc.com+1 (646) 992-2986

View source material: https://www.prnewswire.com/news-releases/tencent-music-entertainment-group-introduces-the-first-producers-alliance-in-chinas-music-industry-to-promote-music- production-quality-301583585.html

SOURCE Tencent Musical Entertainment Group

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