Even in this digital age, print marketing is still an important tool for marketing your luxury real estate properties and business. High-quality postcards should be part of your real estate business plan. While they work best when paired with email, social media, and other marketing efforts, real estate postcards can expand your reach and build your reputation as a luxury real estate professional. So what are the three most influential types of real estate postcards—and how can you use them to your advantage? Here are our top picks.
“Just Listed” postcards are a great way to generate new prospect buyers and bring in potential new sellers in the targeted area. The key is to create a unique and eye-catching postcard for each new listing as it goes live on your website or social media.
When creating a “just listed” postcard for a luxury property, language and word choice are paramount. The language you use in these marketing materials should align with the language you use when you meet your wealthy clients face-to-face. Instead of using standard phrases like “recently registered,” choose words along the lines of “currently available.”
Finally, choose your postcard design and printing materials carefully. Highlighting the main features of a home with professionally taken photos is a must, as is choosing premium card stock that will communicate the grandeur of the property.
Advertising a property that you have sold is probably as important as marketing a property currently on the market. Why? Announcing the property you are selling is a great way to demonstrate your ability to make sales in the local market. This, in turn, can help you build a reputation as a trusted luxury real estate expert—thus increasing your chances of getting new leads.
However, simply listing the address of a local home that you recently sold is not an effective way to use this type of postcard. Many luxury real estate agents have managed to produce “just sold” postcards that tell a story, detailing how they helped Jack and Jill find their dream home. The key is to sell your potential clients on a lifestyle that could potentially be theirs.
Last but not least, the personal realm is becoming more and more popular, especially when it comes to building luxury real estate print marketing strategies. Available in brochures, postcards and other printed materials, personal fields can be customized to your liking. You can use your private space to share information about current real estate trends, publish community events, or even showcase your featured listings, all of which can help you build and maintain personal relationships.
Busy luxury real estate professionals enjoy using private fields as part of their print marketing because it’s more or less a ready-to-use service with minimal hands-on work that real estate professionals need. Meanwhile, this personal scope can greatly impact your client base, helping you maintain your relationships with existing clients while creating new opportunities in the process.
Boost your print marketing today
While this is just an example of the type of print marketing material that can help you take your luxury real estate brand to the next level, it is an excellent starting point for real estate professionals. The key is not only to choose the right type of postcard to spend your marketing dollars on, but also to find a way to differentiate your printed material from the rest.
REAL Marketing makes it easier than ever to produce quality “sold”, “listed” and personal scope marketing materials that will grab the attention of your audience. From inspired layouts to customized designs, the REAL Marketing team can help you make the most of your listings and increase your exposure.
Meanwhile, you can increase your influence as a luxury real estate professional by earning the Luxury Home Marketing Specialist Certification (CLHMS™) from the Institute for Luxury Home Marketing. Call today to learn more about getting started.
Diane Hartley is president of the Institute for Luxury Home Marketing, the premier independent authority on the training and appointment of real estate agents working in the high-end housing market. Hartley brings his passion for luxury goods marketing and more than 20 years of experience developing and leading businesses to his role as president of the Institute.
Some agents question whether they are still worth shipping, and the answer is yes! Just Listed postcards are an effective and economical way to help you achieve your business goals and have proven ROI.
How do mailers get listings?
Is direct mail effective for Realtors? Jump right in there–does direct mail marketing work for real estate agents and brokers? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and increase your ROI.
What percentage of mailers are successful?
Normal Rate of Return on Direct Mail Campaigns A 5 to 2% rate of return is the average for direct mail marketing campaigns. That means you can expect about 1 or 2 purchases or responses per 100 emails with standard campaigns.
How do Realtors get mailing lists?
Order in 5 easy steps: To see also : Sports Management Student Develops Marketing Plan for Professional Sports Team.
- Choose your property type: Commercial. …
- Narrow your target area: Add addresses and create a radius from those addresses. …
- Give your list a name.
- Give your list a name.
- Select the number of addresses you want to order.
- Select the number of addresses you want to order.
- Confirm your order.
How often send real estate mailers?
You will need to send postcards to this area at least once a month. During the first 8 weeks, it is advisable to send letters more often, but no more than once a week. This may interest you : Skylight Real Estate Partners Acquires 99-Unit Apartment Building in Hoboken, NJ. Maintain consistency in what you send: consistency in branding and messaging. If possible, keep the pieces nearly the same.
How effective are mailers in real estate?
Real estate mailers are an inexpensive but effective method of generating leads, building name recognition, and growing your real estate business. Read also : Proposed climate rule signals new era for real estate. They can be any type of direct mail, such as flyers, brochures, door hangers, and postcards with a general introduction, listing information, or event details.
What is the percentage of successful mailers? Normal Rate of Return on Direct Mail Campaigns A 5 to 2% rate of return is the average for direct mail marketing campaigns. That means you can expect about 1 or 2 purchases or responses per 100 emails with standard campaigns.
How well do mailers work?
In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieved a response rate of 4.4%, compared to 0.12% for email. Overall, DMA found that direct mail response rates actually ranged from 10 to 30 times higher than digital.
Are mailers still effective?
Yes, Direct Mail Marketing Still Works in 2021 Here at Jet Mail, our customers have achieved response rates as high as 30% for deliveries of just 2,500 over-targeted parts. Successful direct mail campaigns are much more data-driven and technologically advanced than you might think.
What are just sold postcards?
Most postcards start with this title: “NEW SOLD” or “SOLD ONLY”. This big and bold text will grab the reader’s attention first. But this copy does not “talk” to the person receiving the postcard. It doesn’t overpower them or evoke any emotions. It’s just stating facts.
Is just selling postcards worth it? Based on the marketing performance indicators and statistics above, we can at least assume that “sold only” postcards can also work. They may even perform slightly better than postcards in common past client marketing campaigns because of the mentioned psychological and persuasive effects they can cause.
What do real estates post on social media?
80 Social Media Post Ideas For Real Estate
- Create a Poll Or Quiz.
- Share Personal Real Estate Milestones.
- Share Client Life Milestones.
- Share Your Created Videos.
- Set Regular Rewards.
- Retweet local news.
- Asking question.
- Share virtual house/open house video recaps.
What do you say on just sold postcards?
Recently Sold Postcard Words Make sure your wording matches what’s most likely to be of interest and relevance to the recipient. Even if you use words like “I’m selling,†the postcard message should focus on what the sale means to the potential real estate seller.
What is postcard size?
The standard Postcard size is 4” x 6”. This is the most cost-effective measure, as it allows you to qualify for shipping at First-Class Mail rates. Perfect for budget-friendly campaigns.
Is 4×6 the standard postcard size? The standard postcard sizes are: 4×6,†4.25×5.5,†4.25×6,†5×7,†5.5×8.5,†6×9,†and 11×6.â€
Are postcards 4×6 or 5×7?
The most standard postcard size is 4″ x 6″, which meets USPS postcard regulations and is affordable to print. However, many people choose to ship a different size than 4″ x 6″. Here’s why, and how you can make the best decisions for printing and sending postcards.
Is a postcard size a5?
What is the standard Postcard size? The agreed standard Postcard size is A6, which is 105 x 148mm.
