As part of a unique hands-on project, students in a “Sport Marketing” class at the University created a marketing plan for the Connecticut Sun and had the opportunity to present their plans to a group of WNBA team leaders.
Joshua Hammond ’23 and his classmates in their “Sport Marketing” class had the opportunity to apply what they learned in the classroom over the course of the spring semester as they developed marketing plans for a professional sports team. He and several of his classmates were also able to present their work to staff members of the Connecticut Sun, a WNBA team based in Uncasville, Conn.
Hammond and his teammate Emily Bogdanowicz ’23 met with the vice president of business operations for the Connecticut Sun, who outlined the team’s needs and goals for the marketing plan. Specifically, students were tasked with creating a plan that would draw millennials and members of Generation Z to the games. They applied what they learned in class – including target market analysis, advertising and publicity – as they developed their plan.
Working with Connecticut Sun staff during the semester, students had the opportunity to internet and learn more about the team. Hammond and Bogdanowicz, both sports management majors, were part of one of the two teams that presented their plans to their classmates as well as to Connecticut Sun staff members.
“This was a great opportunity for me because it gave me the opportunity to present our ideas to executives of a professional sports team,” Hammond said. “We wanted to make sure our ideas and presentation were polished. I knew that leaving a good impression would be helpful because it would prove that all the hard work and ideas are great somehow. This has also given me the opportunity to connect with these sports executives, as they already have an idea of the quality of work I can do. ”
‘A foot in the door’
Hammond and Bogdanowicz developed a writing plan that included a participation point system that would reward fans who go to games and buy food and drinks. To see also : Which women’s sport benefited most from Title IX?. Fans would earn points that could be redeemed at Mohegan Sun Arena.
Bogdanowicz says the project helped her get a better idea of the many details that need to be anticipated when developing a sports marketing plan. She is grateful that she has gained a better understanding of what a good plan entails and also of what is expected in the industry.
“Being able to present to executives in front of you or even in the industry gives you a foot in the door and shows off your skills and knowledge of the industry,” Bogdanowicz said. “We knew our PowerPoint had to be advanced and professional, and by far, this is the best presentation I’ve ever done.
“After our presentation, one of the executives at the team contacted us and asked if we would like to shade someone from their marketing department for one of their home games,” she continued. “We will stay in touch when they try to integrate our ideas into their organization.”
‘Time management is a very important skill’
Cameron Corey ’23 and his teammate Aldayr Ochoa ’23 also had the opportunity to present their plan to Connecticut Sun leaders. They created a series of sketches of their marketing plan during the spring semester, receiving feedback from their professor, Ceyda Mumcu, Ph.D., president of the University’s Sports Management Department. While Corey says he was nervous about making such a presentation for the first time, he says it helped him build his confidence.
“This was one of the most rewarding opportunities after all the hard work we put into this marketing plan,” said Corey, a sports management specialist. “I’ve been able to learn a lot about sports marketing, especially with professional teams. On the same subject : World food inflation is declining as wheat in palm oil falls. I’ve also learned a lot about myself and how determined I can be to do something that I’m 110 percent passionate about.”
Students say they enjoyed brainstorming creative marketing ideas for the Connecticut Sun. During the class presentations, they had the opportunity to learn what their classmates came up with when they created their plans.
For Hammond, the project was an excellent hands-on learning. It helped him build important skills, including time management, which he would apply for the rest of his time as a Charger – and beyond.
“Time management is a very important skill to have and learning how to balance such a project with non-school work is critical,” he said. “With various projects taking place during the last weeks of the semester, it can make or break the quality of the work. I expect this skill to be a huge help in my career.”
What skills are needed for sports marketing?
Top 5 Skills Needed for Work in Sports Marketing On the same subject : How public web data helps small business SEO strategies.
- Writing and Communication. …
- Analytical Mindset. …
- Time and Task Management. …
- Scope and Perspective. …
- Flexibility and Creativity.
What are the 4 P’s of sports marketing? These strategies follow the traditional four “P’s” of general marketing: Product, Price, Promotion, and Location. An additional four “P’s” are added to sports marketing, relating to the fact that sports are considered a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception.
What is sports management in physical education?
The Bachelor of Physical Education Department of Sports and Wellness Management (BPE-SWM) is a four-year program designed to provide graduates with a broad and consistent understanding of applied exercise and sports sciences in terms of fitness and sports training, as well as the management. of fitness and sports programs in …
Why is marketing important in sports?
Sports Marketing provides a consistent, extended exposure during an event, to a captivated audience. With most sporting events lasting 2-4 hours, there is a greater retention rate to the message. Fans identify with companies they feel they identify with.
What are examples of sports marketing? Ticket sales and live sports events stand out as the most obvious examples of sports marketing on the job, but the term also includes advertising sponsors, sports broadcast media, branded goods, home sports equipment and the professional stadiums and venues themselves.
What is meant by sport marketing?
Sports Marketing is a subsection of marketing that focuses on both the advertising of sporting events and teams as well as the advertising of other products and services through sporting events and sports teams focused on customer fans.
What is sports marketing and why is it important?
Sports Marketing allows companies to promote directly to a target market, capture an audience, and stand out from the clutter of traditional advertising. Sports Marketing allows companies to engage consumers on their level.
