iPhone cameras have evolved so much that it is not uncommon to see directors using them to shoot music videos and even independent films. This time, none other than the well-known film director Steven Spielberg chose an iPhone to shoot a music video in partnership with singer-songwriter Marcus Mumford.
This was the first time Spielberg directed a music video, and he did so with the help of his wife Kate Capshaw, who worked as producer and art director for the clip. They worked together to help Marcus Mumford, who was known as the lead singer of the band Mumford & Sons, released his first solo song.
However, while some might expect Hollywood-level production behind a music video directed and filmed by Spielberg, this is quite the opposite. Spielberg chose to shoot the entire clip in one take holding the iPhone while walking around a high school gymnasium sitting in a wheelchair.
It is not clear which model of iPhone was used by Spielberg, but the stabilization of the footage is quite impressive. Another interesting detail is that the video was released with a black and white filter, which gives it a more dramatic effect.
As described by Creative Bloq, the entire video has a “DIY” aspect, which may encourage others to believe that anyone can film their own music video on an iPhone. Details of how the music video was shot were shared by Mumford on his Twitter profile.
You can watch the full music video for Mumford’s new song “Cannibal” on YouTube. Although Spielberg produced the show “Amazing Stories” for Apple TV+, this music video was not produced in collaboration with Apple.
More ‘shot on iPhone’ videos
Back in 2019, Apple and Selena Gomez teamed up to produce the music video for the song “Lose You to Love Me”, which was filmed on an iPhone 11 Pro. A few months later, Apple promoted Lady Gaga’s “Stupid Love” music video, which was also filmed entirely on iPhone 11 Pro.
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