Today we’re introducing Facebook Music Revenue Sharing, making it easier for creators to monetize their videos that use licensed music from popular and emerging artists like Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep and more. This gives both creators and music rights holders a new way to monetize videos on Facebook.
Music revenue sharing is powered by Rights Manager, a video, audio and image matching tool we developed to help content owners protect their rights and manage their content at scale. Additionally, this feature is made possible through our partnerships across the music industry; it’s the first of its kind on this scale, benefiting creators, our partners, music rights holders and fans.
How It Works
Creators can now monetize certain videos that use licensed songs while sharing music revenue – something they couldn’t do before. Read also : What to listen to when Oregon music festivals return this summer. Creators must be eligible for in-stream ads on their content and meet our monetization eligibility standards to access music revenue sharing.
Video creators will receive a 20% revenue share on eligible videos, with a separate share going to music rights holders and Meta.
Content must meet Facebook’s monetization policies, community standards, and music guidelines. The video must be at least 60 seconds long, and there must be a visual component in the video; licensed music alone cannot be its primary purpose. More details and criteria for revenue sharing can be found in the Help Center.
Music revenue sharing will begin rolling out today to video creators worldwide. Eligible videos will start monetizing through in-stream ads delivered in the US, and we’ll expand to the rest of the world where music is available on Facebook in the coming months.
You can find videos from creators you follow and new ones you may not yet be following in Facebook Watch and Feed. For more information on music revenue sharing, visit the Meta for Creators blog.