The Grammy winner has released a single with loot that is sure to be the hottest music video of the summer. Bringing back the essence of the 2000s and showcasing her sensual body in butt cutouts, bodysuits and leather bras, Ciara definitely caught the attention of the public.
Just a few hours before the premiere of the music video on YouTube, she posted a post on Instagram teasing the music video with the caption “18 years later … Again on top of the mask. CiCi 2.0. Do it Thang #JUMP. ” The photo showed Ciara showing off her colorful shorts with shoes that had her nickname “CiCi” written on the back as she sat on the hood of her car.
The twerk-alicious music video featuring hip-hop band Coast Contra gave us a similar feel to its hits like “Goodies” and “1.2 Step”. While promoting her newly released song, Ciara told the audience on Instagram that her mission is to make the world dance.
The movie starts with Ciara dancing with the Winston Salem State cheerleading team. As the song starts, Ciara dances in different scenes (too many to count!) For four minutes. Various scenes include parking lots, power lines, the beach, street crossings, and other aesthetic locations.
It was hard to take your eyes off the screen due to the engaging music video of Ciara. With the smooth transitions and the smooth movement of the camera along with the dancers, it’s no surprise how much work has gone into the film.
“Jump” is the R&B singer’s first single after signing a new deal with Republic Records and Uptown Records in June with her own Beauty Marks Entertainment. In a press statement, Ciara said this new project marks an exciting new chapter in her music career. She said, “I am grateful to continue my mission to make the world dance with a band I admire who are at the forefront of empowering artists.”
With that in mind, let’s make sure to help Ciara achieve her goal and make it a “leap”!