As the November election approaches, Americans are overwhelmed by the number of campaign ads flooding their television and social media feeds. It is estimated that more than $9.7 billion has been spent on campaign ads by Election Day. Between January 6, 2021 and August 7, 2022, 2 million ads were aired on state television alone.
Unfortunately, the volume of campaign advertising can be harmful to some members of the public due to the heavy emphasis placed on immigration and immigrants.
While the US has had an anti-immigration political climate that has politicized Latino immigrants for several election cycles, the volume of campaign ads focusing on border enforcement appears to have increased this campaign season. America’s Voice has reported that 700 unique paid ads viewed 52.6 million times on voters’ social media feeds are anti-immigrant, divisive and/or racist. Many of these ads incite fear and xenophobia by framing the immigration issue as an “invasion” of immigrants coming to the United States, which creates fear and anger.
Primary elections force candidates to mobilize the most ideologically extreme segments of their respective parties. So it’s no surprise that the Republican primaries saw heavy use of border enforcement and anti-immigrant ads. What is surprising, however, is that the southern border was used as a backdrop for campaign ads in non-border countries in the first season. It included ads suggesting that weak borders lead to drugs and crime in states as far from the border as South Carolina and Alabama.
We are interested in how exposure to a large number of anti-immigrant campaign ads might affect the attitudes of the Latino population.
Latino Exposure to Campaign Ads and Their Impact on Latino Families
We draw on the Abriendo Puertas/Unidos US National Latino Family Survey to get a sense of how widespread anti-immigration campaign advertising is among Latinos. The survey asked respondents whether they had seen campaign ads on television or online that they felt discriminated against or aimed at making the public think negatively about immigrants. Read also : Review of Chinese Words for ‘America’ Over Time. More than a third (36 percent) of Latino parents or primary caregivers reported seeing these ads, with a higher percentage of registered voters reporting exposure.
The National Latino Family Survey asked respondents who have seen these ads how they felt about them. As shown in the figure below, the most commonly reported reaction among Latinos in the sample was “anger.” This was a particularly common response among foreign-born Latinos (+6 percent compared to their US-born counterparts).
The next two most common reactions identified by respondents are “nervous/anxious” (40%) and “scared” (27%). When these two outcomes, often included in mental health surveys, are combined, 67 percent of Latinos nationwide mentioned . This is consistent with literature documenting how anti-immigrant policies across the country negatively impact the mental health of immigrants. Former President Trump increased anti-immigration sentiment, and studies have found a link between Trump’s racist policies and symptoms of depression and anxiety among Latinos.
In my work, I have discovered that living in states with punitive immigration policies affects the health of not only immigrants, but Latinos in general. This helps explain why U.S.-born Latinos who are not themselves immigrants are more likely to report feeling nervous or anxious when they see anti-immigrant campaign ads than immigrants in the sample (+7 percent for U.S.-born Latinos versus the general population). sample).
Another 29 percent said that seeing their campaign ads made them feel like “people don’t want me here in the United States.” This is an important response to surveillance because the social science literature has found that Latinos often report feeling excluded or worthless because of discrimination.
Reflecting the difference in attitudes among Latinos, 15 percent of Latino parents and primary caregivers said they thought the campaign ad they saw “is exactly what needs to be done about immigration policy.”
Implications and Potential Solutions
The rise of these anti-immigrant ads reflects a broader acceptance of this extreme political rhetoric, which unfortunately suggests that the Latino community continues to be exposed to more stressful political images than ever before. It’s an issue we should all be concerned about, given the effect these ads are having on Latinos’ perception that they are welcome in this country. Read also : Glenn’s disappointing, if not entirely surprising, dirty politics – Annette Glenn came across more like Gary Glenn while attacking her state Senate opponents Christian Velasquez and Tim Kelly. Lee Chatfield. Feeling that you belong and are valued has a huge impact on civic engagement. Seeing evidence that exposure to anti-immigration campaign ads affects sense of belonging is troubling for those interested in Latino civic engagement, regardless of party affiliation.
To prevent millions of people from being exposed to this, networks should be pressured to ban this type of hate and fear mongering.
The way to combat these harmful ads would be to prevent them from being viewed. To prevent millions of people from being exposed to this, networks should be pressured to ban this type of hate and fear mongering. Whether by filing a complaint through the Federal Communications Commission (FCC) to enforce regulations or creating social pressure for change, networks are responsible for what they choose to broadcast and should be held accountable.
The ramifications of the surge in anti-immigrant campaign ads for Latino mental health are enormous, given the limited access to mental health services that the Latino population has experienced both before and during the pandemic. Latinos experience more delays in receiving mental health care (twice as likely as white Americans) and are less likely to receive help for depression and anxiety than white Americans. Expanding access to quality mental health services to a broader portion of the Latino community will help address the longer-term mental health challenges this community faces.
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