NBC Sports Next and its youth sports technology brand SportsEngine have partnered with the Premier League in an initiative to improve soccer knowledge and skills among youth in the U.S. The Premier League — Next Generation program is open to all families who sign up a young athlete for soccer using SportsEngine. After signing up, each family receives content from SportsEngine and the Premier League, including a welcome video from members of NBC Sports’ “Premier League Mornings” broadcast team.
Other videos from the team offer tips and demos covering skills as well as tips related to other topics like nutrition and safety. An ongoing social media promotion allows kids to use the #MYPLMORNING hashtag with a chance to have a VIP experience at this weekend’s live Premier League Mornings event in Philadelphia. SportsEngine currently partners with over 4,000 soccer clubs in the US (SBJ).
