Tonight in Unpacks: For moonshine producer Sugarlands Distilling, the proof is literally in the Mason jar, but it’s also along the fairways of the Ryder Cup, the stands of Fenway Park or the concourse of Caesars Superdome. SBJ’s David Bourne looks at how the Tennessee-based company is using sports to grow its business.
In today’s Morning Buzzcast, SBJ’s Abe Madkour dishes on a new era for the Commanders, the new Lakers docu-series and more problems at Soldier Field.
Tennessee-based Sugarlands Distilling sees its sports strategy as a way to grow into a broad-shouldered spirits label in a state already known for strong whiskey brands like Jack Daniel’s and George Dickel.
The company’s foray into sports came in 2018, when NASCAR executives called and asked if they wanted to discuss a partnership. The deal brought together founder and owner Ned Vickers with Patrick Sullivan, NASCAR’s senior director of business development, who in March 2020 joined Sugarlands – and that’s where its sports strategy hit the next gear.
The expansion meant going beyond sports properties whose demos seemed to go well with moonshine, such as NASCAR and later a deal with Bristol Motor Speedway. Instead, some of the targets that were later linked include the Braves, Red Sox, Saints and the Ryder Cup.
A deal with the Rahal Letterman Lanigan Racing team (within IndyCar) led to a relationship with Hy-Vee Supermarkets, opening up sales in Wisconsin, Missouri, Indiana and the Dakotas. Another with the Saints opened distribution opportunities in Louisiana with Republic National Distributing Co.
See David Bourne’s profile of the moonshine maker in this week’s SBJ.
The three baseball games held at the Field of Dreams facility in Dyersville, Iowa, last week delivered to the Legends, which saw a 20% jump in merchandise sales over last year’s event, SBJ’s Bret McCormick reports.
Expenses per cap for Thursday’s Reds-Cubs game performed in line with the 2021 White Sox-Yankees game, at $50 per chap. Total merch sales, including MiLB at the Field of Dreams game and a youth game, exceeded expectations by 10%. The best items were baseball apparel, full-size Louisville Slugger bats, matchup baseballs, Nike jerseys, New Era caps, and a Homage T-shirt that was also a bestseller last year and features the iconic line from the original movie , “If you build it, they will come.”
On TV, while Cubs-Reds marked MLB’s best 2022 regular-season audience to date, Fox’s viewership was down 47% from Yankees-White Sox last year, SBJ’s Austin Karp reports. The game delivered 3.1 million viewers on Fox, down significantly from 5.87 million in 2021.
Derek Jeter appeared on ESPN2’s Yankees-Red Sox simulcast last night and talked about a variety of topics with Alex Rodriguez and Michael Kay. Here are some of the highlights from his appearance on the “Sunday Night Baseball” telecast:
The sudden rise in NWSL franchise valuations reflects a widespread belief among sophisticated investors that — thanks in part to strong and growing interest from fans, broadcasters and sponsors — the league is still early on a steep path to heaven, writes SBJ’s Chris Smith and Alex Silverman.
NWSL teams selling for tens of millions of dollars was unheard of even just a few years ago. In 2019, OL Groupe, the parent company of Ligue 1 club Olympique Lyonnais, bought 89.5% of Seattle Reign FC in a deal that valued the club at $3.51 million – or a tenth of the value of the recent sale of the Washington Spirit to Y Michele Kang.
NWSL Commissioner Jessica Berman cited several factors she believes are driving the value increases, including the societal trend toward gender equality and female empowerment, the short-term potential for the league to increase sponsorship and media revenue, the quality of the product on the field. , and the just concluded five-year collective agreement, which ensures peace of mind for the foreseeable future.
It is hard to believe that some of the recent team valuations are supported by the expectation of an immediate financial return. A league source said that in a typical year, the average NWSL team loses about $3 million to $4 million in revenue. “Are these numbers justified by typical financial valuation analysis and revenue multiples? Certainly not. You can’t get there on a cash flow basis or revenue multiples,” said Chuck Baker, co-chair of Sidley Austin’s sports and media practice. “It’s all about the upside.”
Tonight’s op-ed is from Nate Slutzky, co-founder and co-CEO of VerifiedInk, a NIL platform that allows high school and college student-athletes to design, mint and sell their own NFT trading cards. Slutzky writes that after Year 1 of NIL, the “booming initial success of the 1% begs the question: What’s left for the 99%?”
“Most of us are excited to see a long-standing wrong righted: the NIL helping to redirect more of the money flowing through college athletics back to its source — the athletes themselves, who had been cut out of the economy for so long they created. Finally, all the young people who work hard, lose sleep, sacrifice their bodies and time, and ultimately attract support from alumni, fans and advertisers, get to participate in the free market of college sports. Whether that market will be a fair market. one is still an open question.”
What are the 8 Celtic countries?
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The 8 Celtic Nations. Ireland, Scotland, Isle of Man, Wales, Cornwall, Brittany, Galtcia and Asturias.
What countries have Celtic DNA?
What are the 13 Celtic nations? On the same subject : CBS Sports Golf analyst Nick Faldo announces retirement at the end of the season; Trevor Immelman takes on the lead role.
- Six Nations tend to be most associated with a modern Celtic identity and are considered ‘the Celtic Nations’.
- Brittany.
- Ireland.
- Scotland.
- Wales.
- Isle of Man.
Which countries were Celtic?
Cornwall.
Who had the most NBA rings?
In addition to Ireland, Wales and Scotland, the other three Celtic nations are the Isle of Man, Cornwall (the south-west corner of England) and Brittany (the north-west region of France). Each of these nations has a strong Celtic identity and a distinct language that is spoken to this day. See the article : The best Prime Day video game deals 2022: PS5, Xbox Series X, Nintendo Switch and more.
Boston Celtics center Bill Russell holds the record for most NBA championships won with 11 titles during his 13-year playing career.
Which NBA player has the most ring?
Who has the most NBA rings as a team? Which NBA team has won the most championships? Had Boston defeated Golden State, the Celtics would have moved into sole possession of first for most titles. Instead, the C’s are still tied with the rival Los Angeles Lakers with 17 titles each in the league.
Who has the most NBA Super Bowl rings?
Boston Celtics center Bill Russell holds the record for most NBA championships won with 11 titles during his 13-year playing career. He won his first championship with the Boston Celtics in his rookie year.
Is it OK to wear a retired players jersey?
Michael Jordan is the greatest champion in NBA history. His six rings are more than Bill Russell’s 11, Kareem Abdul-Jabbar’s six or Kobe Bryant’s five.
If a jersey is retired and an active player still wears it, the player is usually allowed to wear the number for his entire playing career. If managers and coaches in the sport wear uniform numbers and the player later becomes coach of the same team, he is also allowed to wear it as a coach.
What does it mean if a jersey is retired?
Can you wear an old player shirt? 6: You may not wear a jersey of a player who has been away from your team for more than a year, unless that player is in the Hall of Fame or soon will be.
Can you wear a jersey casually?
Retired Sports Numbers When a sports jersey is retired by a team, it means that no future team members will wear that number (although there are sometimes exceptions in special cases).
Can you wear another team’s jersey to a game?
Don’t tuck your shirt into your pants, especially if you’re not wearing basketball shorts. Basketball jerseys are meant to be worn casually (unless you actually play basketball). If you want, you can do a French tuck by tucking the front of your shirt into your pants to give an elevated but relaxed vibe.
How much do NBA tickets cost?
The best way to avoid any scrutiny is to get an All-Star Game jersey. You can wear them to any game in the country and no one will give you flattery for it. If you’re at the Super Bowl or an All-Star game, you have carte blanche to wear whatever team you want.
TicketSmarter says tickets can run anywhere from $696 to $24,716. For games in San Francisco, fans can expect to pay an average of $3,249. Fans looking for tickets in Boston can expect to pay an average of $2,862. These prices are, on average, quite a bit higher than tickets available in previous NBA Finals.
How much do NBA tickets cost 2022?
How much is the average NBA seat? According to Logitix, the average price of a Game 1 ticket is actually $1759 dollars. A courtside seat, on the other hand, can cost around $40,000 dollars. Prices are even higher on the resale market, with some fans asking nearly $70,000 dollars for VIP tickets.
Why are NBA tickets so expensive?
Tickets in the same section top out at $22,693 before fees. The lowest price for a seat in a VIP section for Game 3 is $6,356. For Game 4, it’s $7,475.
