The plague changed the way we speak; everything is digital and very fast now. International – and even international – real estate has become a huge market as people travel around the world looking for real estate. Agents are getting licenses in many different regions and there is a lot of crossover happening, especially in the luxury market.
It is more important now than ever for agents to prove themselves, stand out from others, and generate valuable leads. Most agents have a website presence – and if they have a brokerage, they may only have a bio, if at all. The reality is that agents are spending a lot of money on advertising to promote themselves on major platforms with limited success. Then there’s the old-school way of email campaigns with messages that never get opened, and cold calls, which we love the most. As real estate agents, we don’t have many tools to help us stand out and present ourselves.
Enter REAL— the social app built exclusively for real estate
REAL puts agents back in control of their business – and potential buyers in front of real estate that matters most. To see also : Seattle real estate startup Flyhomes cuts 20% of staff due to ‘uncertain financial situation’.
I have joined with Thomas Ma, CEO of REAL, to introduce this app because we have seen large proptech platforms emerging from the services of agents and management. With REAL, agents can promote themselves for free instead of wasting resources on marketing to attract potential buyers. Only REAL enables agents to express themselves through the properties and content they display and what they choose to talk about – all of which reinforce the agent’s knowledge and unique perspective. The combination of a social platform with powerful built-in messaging solves the problem of too many follow-up calls and letters, eliminating what has plagued the industry for decades.
Imagine an Instagram-style platform with WhatsApp-style messaging and contacts, focused only on our market. It may be the only application agents will need. It is the future of architecture.
REAL in action
Agents take control of which names and recommendations they bring to potential buyers, home buyers, sellers, and agents as well. When an agent’s stories and personality shine through, potential customers browsing REAL online can choose to follow those agents they feel are compatible with them and have information that matches their needs. Fans can also reach out directly to agents at REAL.
One of the benefits I like the most about REAL is that it allows agents to post previews of properties that are not yet on the market to their profiles. On the same subject : Travel agents in the Rockford area look forward to getting back to normal. Displaying my names and beautiful photos in an easily scrollable way on my phone helps me connect, set up presentations, and even communicate with other agents seamlessly.
REAL Community
Another important feature of REAL is the ability to build a list of followers but also a global family of agents – something existing real estate apps do not offer. To see also : 5 Ways to Start a Managed Farm Adjustment. REAL stores data in its AI-powered platform, saving contacts and links, a wonderful feature for agents who wish to reach a base with potential buyers at the right times and escape from less-than-ideal times.
REAL launched on the app store about a year ago and has over 150 downloads and is growing fast. Most of my Eklund | Gomes team, 91 strong agents in 13 markets and five countries, are already using REAL and seeing real results. It’s time to say goodbye to the ineffective tools of the past and “Get REAL,” to change the real estate industry as we know it.
Download the app or see the REAL website for more information.
