Throughout the month of July, we’ll be surveying the changing luxury real estate market, talking to top producers and offering advice on how to level up—all leading up to the meeting of the year, Inman Luxury Connect, Aug. 2-3. Aria in Las Vegas. Make plans now to join us there.
Whatever your feelings about the Kardashian family, one thing you have to admit: They have an eye for real estate. From the iconic (almost normal-looking) single-family homes in the first few seasons of Keeping Up With the Kardashians, to the mega-luxury homes currently on the Hulu iteration, The Kardashians, these women have always had a taste for opulent places. .
Below, we’ll look at some of their most spectacular homes, gather some facts, and determine how these homes reflected their changing tastes and brands as they grew in wealth and influence. What better way to say goodbye to luxury month than with this roundup of Kardashian castles.
The one that started it all: Kris Jenner’s Hidden Hills family home
Location: Jed Smith Road, Hidden Hills, California This may interest you : Agri-Food Tech Innovation Grant recipient named.
Stats: 3,966 square feet, four bedrooms, five bathrooms
If you watched KUWTK when it first started, you probably remember this charming home that, while luxurious, was decidedly low-key compared to some of her more recent showplaces.
The vibe in those early days was that the Kardashians were an all-American family, except they lived alongside the wealth and glamor of Hollywood and Beverly Hills. The point of the show in the beginning was not to focus on wealth or fame; it was to concentrate on how those things could exist with a family that, although decidedly modern, was more or less normal.
Agent takeaway
If you are adding value to past clients, be sure to keep them informed of the value of their home, especially if it has gone up more than expected. Make sure they understand how they will be able to take advantage of that added value: a bigger home, a better market or a split into two properties.
A well-positioned, well-maintained home, even if modest, can be the foundation of a property portfolio or a series of subsequent property upgrades. This may interest you : How your music changed.
The most famous one: Kris Jenner’s Hidden Hills mansion (the one with the black and white foyer)
Location: Hidden Hills, California See the article : Exclusive: Everyone Behind $ 8 Billion Luxury Real Estate Firm Bespoke Cuts Commission Rate To 1%.
Stats: 8,860 square feet, six bedrooms, seven and a half bathrooms
Perhaps none of the Kardashian houses were as well-known as this one, which saw a lot of action when the Kardashians began to seriously grow their empires. Here, Kylie mistook a pig for a chicken. Here, Kim moved back in with Kanye to get away from the never-ending renovations in her own home.
This sprawling home and its grounds offer an interesting insight into the growing wealth and power of the family. The house is much more luxurious, and there is an effort for elegance. The black and white design is particularly interesting, mixing retreat and minimalist style with over-the-top luxury.
Another indication of the unique role of this home in recording the development of the Kardashian myth: while the show was shot in the interior of the home, the exteriors were those of another house, for security reasons.
Agent takeaway
Talk to your buyers and find out both their pain points and goals for their purchase. This is especially important if they are looking to move to a nicer home or better neighborhood.
Although they are talking about square footage and closet size, there may be other factors at play. A better school system, a nicer street address or more security can all be involved in a move.
The Kardashian-West Hidden Hills home. Google Maps.
The modern mausoleum: Kim and Kanye’s massive overhauled Hidden Hills mansion
Location: Hidden Hills, California
Price: $20 million purchase, $20 million renovation
Statistics: Eight bedrooms, 10 bathrooms
There’s something about being told just straight up weird. If that’s true, this totally renovated home, designed in large part by Axel Vervoordt and in part by Kanye West, is a fever dream of minimalism that has been scrutinized, analyzed and ridiculed – and still garners strong opinions.
Is it ugly and scary or calm and quiet? Is it an oasis of peace for a family under constant attack or an over-the-top attempt to legitimize Kanye as an artist and Kim as the ultimate sophisticated tastemaker? (Just look at the crazy sink.)
I think the answer is D: All of the above. There is no doubt that Kanye wanted the house to be a way to legitimize his aesthetic sensibilities and artistic reputation.
Although Kim says the neutral palette was a mutual design decision, anyone who’s been keeping up with the Kardashians knows that Kanye emptied her closet of color and chose her clothes throughout their relationship, and her and the living Execution of his own taste and style has turned.
For Kim herself, the attractions of home may lie in the same thing that apparently brought her and Kanye together in the first place: a sense of legitimacy and stature that comes from her association with others, especially the men in her Life.
By following in her father’s legal footsteps, she tries to position herself as an intellectual and civil rights activist. By marrying Kanye, she went from the cover of People magazine to the cover of Vogue.
Agent takeaway
Buyers need options, and they depend on their real estate professional to help them figure out what works best for them. Come in with an open mind and help them think through new construction versus resale, custom building versus renovation, and the wide variety of submarket options available in your area.
Even if there isn’t a current listing that fits their wish list, they may welcome the opportunity to create their dream home. Be willing and able to make referrals to great designers, architects and contractors in your area.
The wellness retreat: Kourtney Kardashian’s new Palm Springs oasis
Stats: 9,000+ square feet, six bedrooms, eight bathrooms
As her sisters launched brand after brand, Kourtney Kardashian seemed to struggle to find her footing in the ever-expanding Kardashian product empire. She seems to have finally hit her stride with POOSH, her goop-knockoff lifestyle brand (goop is Gweneth Paltrow’s brand) that seeks to capitalize on the oldest sibling’s interest in health, diet and wellness.
After taking up with her now-husband, Blink 182 drummer Travis Barker, Kourtney purchased this spectacular, fully furnished desert retreat with mountain views and a 15-tee, Fazio-designed golf course right outside the backyard .
Unlike the rest of the sisters, who all seem to stay in close proximity to Kardashian motherhood, Kourtney seems to find happiness further out, geographically.
For longtime fans of the show, this aligns with her oft-proclaimed intention to distance herself from everyday life with the rest of the family, including ex-boyfriend and baby daddy Scott Disick, who is in Hidden Hills with the rest of the clan.
Agent takeaway
When marketing a listing, think about the number of bedrooms and baths. Think about the location, the convenience, the view and the vibe of the home. Look to convey the things that make the home special, and lead your listing description with the wow factors the property offers.
The well-organized home: Khloe Kardashian’s scratch-built mansion
Location: Hidden Hills, California (next to Kris)
Stats: 10,000 square feet, eight bedrooms, nine bathrooms
After the last years of relationship difficulties, Khloe Kardashian may have been looking for a safe place to land, as she oversaw the construction of this home at the same time as – and right next to Kris’s latest residential project.
Now, she and her daughter, True, occupy this sprawling residence with sprawling gardens, a professional-grade gym and, as mentioned, a panic room.
Known for her attention to detail and so-called “Khlo-CD,” Khloe’s home is a reflection of her dedication to neatness and organization. The house boasts an incredible walk-in pantry and carefully curated closets, offset by the oversized cloud-like furniture that this Kardashian sister always seems to favor.
Playing armchair psychologist, it’s not hard to imagine that Khloe’s desire to control and direct her physical space is a reflection of, and response to, the messiness of her relationships. In addition, as a single mother, she creates an oasis of calm where she can raise her daughter in (comparative) peace.
Agent takeaway
A home represents more than an aesthetic or financial choice. For those who have experienced trauma or a major change in circumstances, it can represent safety and security, order in a chaotic world and a sense of stability when life seems hopelessly complicated.
Be sensitive to the emotional component of your buyer clients’ home search or your seller client’s sale and understand what is happening beneath the surface.
So what can we learn from the Kardashian homes?
Although the Kardashians are known for extreme excess, looking at their homes, both past and present, it is easy to see that in many ways they are just like any other client. The things that cause them to change homes—marriage, divorce, children, changes in income and lifestyle—are the same things that cause your customers to change homes.
As an agent, the more you see the person behind the transaction, and the more you can identify and empathize with them, the better your service will be to them.
Christy Murdock is a realtor, freelance writer, coach and consultant and the owner of Writing Real Estate. She is also the creator of the online course Crafting the Property Description: The Step-by-Step Formula for Reluctant Real Estate Writers. Follow Writing Real Estate on Twitter, Instagram, and YouTube.
