Just days after Meta announced it was launching a new music revenue sharing program that will allow creators to add licensed music to their content, YouTube has announced it’s doing the same in a small early test group.
“We’re starting to experiment with ways to increase creators’ musical options for their content. This includes introducing the ability for creators to access our partners’ music while still being able to monetize their videos. Right now, we’re still building and testing with a limited set of creators, and we’ll have more news to share in the coming months.”
Similar to Meta’s program, the initiative will allow music rights holders to take a cut of any revenue generated as a result of their music being used in a creator’s recording. This could raise some concerns about their music being associated with controversial content, although creators will have to follow specific platform usage standards and requirements to qualify for the program.
In fact, it’s no surprise that YouTube is running a similar offer. If the music industry can work out a deal on one platform to generate more revenue, then it will explore the same across all other apps — which could mean creators across all social apps will soon have far more options for music than they can legally use on their own. content.
This could be a huge step forward in the creative process, allowing more people to get involved in viral music trends and movements. It’s still in its early days, especially on YouTube, but it could open up a lot more opportunities that may at some point extend to the use of commercial track brands.
On the other hand, YouTube also announced the expansion of its test of disappearing community posts on Android.
As you can see here, this new option allows channel managers to create community posts that disappear after 24 or 72 hours.
YouTube launched the first test at the end of last month, and now more users can try it out.
“If you see an hourglass icon when you’re creating a post, you can see if you’re in a trial – if you want to try it out, select the hourglass to choose when your post will expire. When the post expires, it will appear on your Community tab under the Archived filter (only you can see it).”
YouTube says it’s now available to a small group of creators on Android – “although viewers on all devices will be able to see expiring posts”.
