Today we’re introducing Music Revenue Sharing on Facebook, making it easier for creators to fund their videos that use licensed music from popular and emerging artists like Post Malone, Tove Lo , Grupo La Cambia, Leah Kate, Bicep and more. This gives music creators and rights holders a new way to monetize videos on Facebook.
Revenue Sharing Music is powered by Rights Managers, a video, audio and image matching tool we developed to help content owners protect their rights and manage their content at scale. Additionally, this feature is made possible through our partnerships across the music industry; it’s the first of its kind on this scale, benefiting creators, our partners, music rights holders and fans.
How It Works
Creators can now earn money through certain videos that use songs licensed with Music Revenue Sharing – something they weren’t able to do before. Creators must be eligible for in-stream advertising on their content and meet our financial eligibility standards in order to access Music Revenue Sharing.
Video creators will receive a 20% revenue share on eligible videos, with a separate share going to music rights holders and Meta. Read also : Megan Bee shares her music, recording back in the Hocking Hills.
Content must meet Facebook’s financial policies, Community Standards and music guidelines. The video must be at least 60 seconds long and there must also be a visual element in the video; the licensed music itself cannot be its main purpose. More details and criteria for revenue sharing can be found in the Help Centre.
Music Revenue Sharing will begin rolling out today to video creators worldwide. Eligible videos will be monetized with in-stream ads served in the US initially, and we’ll be expanding to the rest of the world where music is available on Facebook in the coming months.
You can find videos from creators you follow and new ones you may not yet follow in Facebook Watch and Feed. For more information on Music Revenue Sharing, visit the Meta for Creators blog.
