“Ever since I was young, I’ve been working with sparks of passion. And I thought these sparks were the right material for it. That’s why I chose fire,” J-Hope explains.
J-Hope uploaded his very first Instagram reel to give fans a look back at the making of his new “Arson” music video.
The BTS rapper, who just released the solo studio album Jack in the Box while the band is on a temporary break, set out to chat about the music video concept and share a glimpse of his impressive set and special effects.
“A lot of things are set on fire, ashes are left behind,” J-Hope said of the artistic vision behind the visual song.
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“The theme is visualized starting with this outfit,” he notes. “Overall, I plan to record the message of this song with this music video.”
“Ever since I was young, I’ve been working with sparks of passion. And I thought these sparks were the right material for it. That’s why I chose fire,” J-Hope explains.
In the clip – which had more than 34 million views – he then turned the conversation on his new album as a whole.
J-Hope said, “I put a lot of effort into this album. I tried to show my true colors in it. I also tried a lot of new things. While listening to my album, I hope you enjoy this new page of J-Hope. Hope sees and enjoys it.
The song, which just hit Big Hit Music with the album’s release this week, was predicted on July 1st by the lead single “MORE”.
Check out the behind-the-scenes clip for “Arson” below.
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