The TripTrends series shares data and trends that define the rise of global travel and checks the latest Trip.com data to identify patterns that emerge when travel rebounds around the world.
Here, the series focuses on summer holiday booking trends in the European and Asian markets.
SINGAPORE, July 11, 2022 / PRNewswire / – As consumers around the world plan the summer for ‘revenge travel’ after easing the ban, Trip.com data reflects a global travel recovery trend. Trip.com analyzed data from their booking sites across Europe and Asia and the results showed that users are more confident to book further this summer, and the appetite for city breaks, staycations, and short distance travel still holds firm in the post-pandemic. the world.
For a more in -depth analysis of the European and Asian markets, read on.
Wednesday is the most popular day for travel planning
For the summer of 2022, mid -week is the most popular time to plan a vacation. Trip.com data shows that, among users, Tuesday through Thursday is the peak day for browsing flights and hotels. Wednesday is the most popular day to search for flights, and Saturday is the quietest.
Deciding when to go on holiday in the summer is often a tricky task for consumers, with price fluctuations, school holidays and, in Europe, the threat of canceled flights and strikes to consider.
When looking at the summer (June-September) in many of Trip.com’s major global markets (UK, South Korea, Japan and Thailand), July 1 is the most popular day for flight departures. They are also the most popular hotel check-in dates searched by users on the Trip.com site in the UK and Thailand.
With more popular dates expected in July, August and September, Trip.com hopes to review this data in the coming weeks and months.
The hotel booking window is extended to a week
When Covid -19 began to affect travel in 2020, uncertainty and travel restrictions spread to the industry, customers – as expected – adapted booking behavior and switched to last minute reservations.
Trip.com data shows that in June 2020, the booking window for hotel accommodation has dropped from 20.3 days (June 2019 data) to 6.1 days in Asia – indicating an increase in appetite for last -minute breaks. Flights are seeing the same trend, with the booking window on the European site Trip.com down to 13.4 days in June 2021 – from close to double – 22.2 – just two years earlier.
However, this summer, Trip.com data showed awful return to pre-pandemic trends, with windows orders once again rising. In Europe, the window for hotel reservations in June 2022 corresponds to the level seen in 2019 – 14.2 days; The booking window for flights extended to 14.2 days from 6.4 days in June 2021. A similar trend is evident across Asia, with the booking window for flights rising to 16.4 days in June 2022 from 6.1 days in June 2020.
This attractive finding shows the confidence of tourists who are awful again to make travel decisions earlier than when the pandemic just started. However, it is important to note that booking windows remain shorter than pre-pandemic in that area, as bans remain in many states and counties.
Europe: city-centric summer holidays are high on the agenda
Airlines and hotel chains have reported bookings and occupancy levels rising to pre-pandemic numbers for the first time this spring, becoming many reasons for celebration in the travel sector.
European data Trip.com reports this increase in demand. Its European sites see an average monthly increase in traffic of around 10% between April and July, then underline an increase in demand for summer holidays.
Interestingly, where many tourists are choosing beach holidays during city breaks this year, data shows that city -centered summer holidays are still high on the agenda for Europeans, with must -visit sites, culture, food and new experiences that appeal to customers. . a trip to some of Europe’s most enticing cities.
Trip.com European data also reflects a large increase in short -haul travel demand for June 1 – August 31, 2022 versus the same period in 2021. This year, although European long -haul demand also increased tremendously, short haul travel is 27 times more popular than long haul . This proves that during the summer holidays, most tourists seem to prefer to stay close to the earth when they leave.
Customers book longer trips after a pandemic
With many consumers looking for more lavish summer holiday books after two years of pent-up demand, when it comes to travel length, the figures show some surprising insights. Interestingly, European customers travel longer during 2020 than before, with the average travel length in June 2019 being 6.2 days, rising to 8.8 in 2020 and falling back to 6.6 in June 2022.
Asian tourists, on the other hand, traveled an average of 7.6 days in 2022, an average increase of 6.6 days in June 2019-but a decrease in 2021 average of 8.7 days.
Local travel rebounds as well in Asia
In Asia, countries and regions that are relaxed on travel bans have seen remarkable market performance, especially in Southeast Asia. Overall in the APAC region, bookings increased by 21% in May and by a further 7.8% in June.
As the most popular destination among APAC users, it’s no surprise that Singapore hotel bookings saw a 42% year-on-year increase in June.
Thailand’s continued popularity is a pleasant surprise. The summer months tend to be the country’s low season, but despite a slight dip in April after the Songkran Festival, bookings continue to grow throughout the season. Overall orders have tripled compared to June 2021, with a 17% increase in orders compared to May this year.
Although Thailand continued to attract customers from the UK and APAC, the country’s recovery was mainly driven by domestic travel, with domestic flights in June increasing 2.6 times year-on-year.
Japan and South Korea saw sharp growth in Q2, with South Korean outbound flights increasing by 16 times year on year and June outbound flight bookings up 31% compared to May. South Korea eased the travel ban in early June, so expect this upward trajectory in further orders.
Japan also eased the border ban in June, with a huge jump in orders after the notice. In May, the search for flights to Japan on the global site Trip.com was 7.5 times more popular compared to the same period in 2021.
This summer, when the recovery of travel is gaining momentum, the confidence of tourists to book a trip ahead is slowly returning, while short-distance travel remains the king of global holidays. Despite the enduring summer beach holiday travel trend, city breaks continue to attract customers from all over the world. As airport attacks and travel chaos in Europe continue to affect customers ’ability to escape, Trip.com plans to analyze this sector at the end of this popular travel era. Watch this space.
Trip.com is a fast -growing international travel service provider, available in 24 languages in 39 countries and regions. Trip.com has an extensive hotel and airline network consisting of more than 1.2 million hotels in 200 countries and regions and more than 2 million individual flight routes that connect more than 5,000 cities worldwide. Trip.com’s 24/7 world -class English customer service as well as additional centers in Edinburgh, Tokyo and Seoul, help ‘create the best travel experience’ for its millions of customers around the world.
How much has travel decreased since Covid?
Overall, Americans took 2.8 billion more trips (4.6 billion) during Labor Day weekend this year than in 2019 (7. On the same subject : The West Side company provides fitness space by the hour.4 billion). The number of long -distance travel (50 or more miles), however, increased by 10% (16.6 million) over last year.
How much will the travel industry cost in 2021? In 2020, the market size of the global tourism sector decreased in the previous year, reaching 1.09 trillion US dollars. The market size of this industry is expected to rise to 1.3 trillion US dollars in 2021.
What is the fastest growing trend in the travel industry?
Ecotourism is one of the fastest growing sectors in the tourism industry.
How big is the travel industry market?
The U.S. travel and tourism industry generates $ 1.9 trillion in economic output; supports 9. This may interest you : Is it a good time to visit Europe? Heat waves, Attacks, Deletion — But Cost Is a Case, Restrictions.5 million American jobs and accounted for 2.9% of U.S. GDP. At 14.5% of international travel spending globally, international tourists spend more in the United States than other countries.
What millennials are looking for when traveling?
Millennials seek more than just a place to live. They need a lot of full experience and can embrace the local culture during the trip. Read also : The lack of a pilot interferes with summer travel, hurting efforts to revitalize the industry.. Forecasts indicate that by 2020, this generation will be willing to invest $ 1.4 trillion for travel each year.
Why do Millennials like to travel? The purpose of millennial travel is actually to experience culture in a truly immersive way. This is why local cuisine, local experiences, and the city’s walkability have become so popular and important in recent years. We want to get to know the locals, not just crawl the city for a good Instagram shot.
Where do Millennials like to go?
55% went to relax from ordinary life, 50% took a trip to visit people, 45% spend time with family, and 34% went for a romantic getaway. 34% of young millennials travel to experience more of life, 23% to befriend other travelers. 25% of millennial families plan to go international with their vacation.
What intrinsic factors do Millennials consider when they travel?
Among the intrinsic factors are, seeking adventure and novelty. Extrinsic factors include attraction, escapism and participation in travel because it is a popular culture (norm).
Are Millennials interested in travel?
That’s because millennials, more than generations before, make travel a priority. In 2019, the average millennial (ages 21 to 37) plans to take about five trips throughout the year, three of which are expected internationally, according to AARP’s 2019 Travel Trends report.
Are millennials interested in travel?
That’s because millennials, more than generations before, make travel a priority. In 2019, the average millennial (ages 21 to 37) plans to take about five trips throughout the year, three of which are expected internationally, according to AARP’s 2019 Travel Trends report.
Which generation travels the most? What age group do you travel most often? Millennials between 23-38 seem to be the age group that travels the most with an average of 35 vacation days a year.
Do Millennials travel most?
Which generation travels the most? Research into the U.S. tourism industry shows that Millennials travel more than other generations. Expedia says that U.S. Millennials travel 35 days per year, compared to 26 days for Generation X; 27 days for Baby Boomers; and 29 days for Generation Z.
Why do Millennials want to travel?
New researchers suggest the main goal for millennials when traveling is to experience a new culture. They also rank sampling local cuisine as an important part of their trip, too, which is arguably a big part of a country or city culture.
