The news: Streaming services’ response to two controversial moves in the sports streaming industry shows they’re not willing to buy into their reputation.
Disney and Gambling: Disney’s statements about its sports gambling businesses show how important brand reputation is to major streaming services.
The Golf Rights Bet: Apple and Amazon have both been willing to make multibillion-dollar bids for the digital broadcast rights to foreign sports leagues. So why does he avoid associating with LIV?
The big takeaway: Sports offers streamers a crucial way to compete for domestic and overseas customers in the face of declining viewership and subscriptions. But the controversies around LIV and sports betting show that streamers aren’t ready to wave caution.
