Shrinking pay-TV universe, finances can’t stop sports rights from climbing
Both Major League Soccer and Formula One have signed new media rights deals in the past 90 days that are significantly more valuable than their expiring deals. The Big Ten Conference signed a record deal following the move, and the Champions League hopes the value of its rights will increase, as well. The increase comes at a time when the world of pay-TV is shrinking, inflation is stretching consumers’ wallets, and the threat of a recession will temper advertising spending. Considering the head winds, it’s reasonable to wonder when the so-called sports bubble will burst – or at least showRead News