HIGH POINT – Manwah Holdings Ltd. is bringing on board industry veteran April Winters Kelly as vice president of sales, leading a new division supporting the high fashion retail channel.
Fashion lifestyle stores represent one of the fastest-growing retail verticals, according to Manwah, and the company expects Kelly to enable Manwah to improve its ability to respond to and support the needs of its partners. of sale.
“Kelly brings a wealth of professionalism, talent and experience to this new position and will be a valuable addition to our senior leadership team,” said Gabriele Natale President of Manwah USA. “She understands the needs and requirements of fashion lifestyle retailers, which is a sales channel that we have begun to serve with our new expanded capacity. As Manwah continues to expand in this channel, it is important to fill this position with their knowledge and relationships.
The new position is a result of Manwah’s continued investment in capacity expansion in Mexico, Vietnam and China, according to the company. The lease is part of Manwah’s plan for long-term growth initiatives in additional sales channels such as lifestyle stores.
Kelly has spent his entire career in the furniture industry. Prior to Manwah, Kelly was at McCreary Modern leading sales and marketing from 2004 to 2021 and previously was a sales representative for Cisco Brothers, a retail sales manager for several years and an independent sales representative for several lines.
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Jean Marie Layton is senior upholstery editor at Furniture Today. Passionate about design and furniture, she has worked as a writer/editor in industry and non-profits, in academic administration and in retail furniture sales. He pursued a master’s degree in design history at Parsons/Cooper-Hewitt and has a BA in history from Mount Holyoke College and an MA in liberal arts from Stanford University. Contact Jean Marie with your story ideas, tips and more at jlayton@furnituretoday.com
