ATLANTA, Ga. (CBS46) – Ferrari must really be taking its F1 woes to heart; is opening a lifestyle and fashion store in Lenox Square. The store will be Ferrari’s third store in the United States, following locations in Los Angeles and Miami. The new Ferrari boutique will be 2,760 square meters in size and will feature a brand-new store concept that debuted in 2021. The automaker hopes the store will help the brand maintain its value. this in the coming decades, calling Atlanta “a vibrant, vibrant city.”
The store will be next to a red drum [divides] the area by encouraging customers to discover different areas and areas of the store. It’s next to Neiman Marcus and is open 10 a.m. to 7 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday and Saturday noon to 6 p.m. Sunday.
The only Ferrari dealer in the Atlanta area is in Roswell. The Miami area has 11 Ferrari dealers. Los Angeles has four.
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