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People search for websites on Google about 5.6 billion times a day.1 If you need to find a business, Google is the place to look. In fact, if a business does not have a well-designed, up-to-date website, searchers may assume the business is not reputable and click away.

Think of your website as the online hub of your business. Anything about your business that can be useful to your customers should be on your website. Social media, email, video, and more can direct people to this core content where you can “convert” their interest into action — sales, conversations, or other goals.

What does a professionally designed website look like? Each business will approach its website differently. For example, an accounting website might have a tax calculator on its homepage, or a paint store might feature a color-comparison tool. Here are a few basic elements every website needs:

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Easy Navigation: Think about what your customers want the most, and make sure it’s easy to find on your website. A structured navigation with several key features can help customers focus on what they need to do next. Many websites include snippets that appear when the user is downloading text.

Value proposition: The first thing a visitor should see is a brief statement of the value your business offers to customers. Some businesses can say it all with a catchy slogan, while others need more space. Make sure your value proposition is short, clear and bold.

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Tools for building a website

Pictures of people: The human brain processes pictures faster than text, and we are more attracted to pictures of people. Your website should include many prominent images of people, and your home page should feature at least one person from your target audience.

More information about yourself: Your website is a great place to tell your story. Customers want to know who they are doing business with, and we all love a success story. This may interest you : The couple brings new business to Country Jam. But don’t go overboard. The focus should be on what your customer wants or needs.

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