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The rise of social media was supposed to mean the death of email marketing. Instead, email marketing remains a reliable method of digital communication for many organizations and businesses.

To send marketing emails, you need an email marketing system. This is a type of software that allows you to design and send emails with discount codes, new product releases, competitions, business updates, community news and more to hundreds or thousands of people at once. Some businesses produce a regular newsletter that includes all of the above in one message. Regardless of the type of messaging you send, make sure you have a consistent strategy and deliver value. Here are a few additional tips:

of consumers believe that email is the best channel for company contact, preferring almost twice as much as any other channel.

Source: “2020 DMA Consumer Email Tracker,” Data & Marketing Association.

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