July 22, 2022 6:52 PM Eastern Daylight Time
SAN DIEGO–(BUSINESS WIRE)–During San Diego Comic-Con 2022, Prime Video’s The Lord of the Rings: The Rings of Power and Salt & Straw Ice Cream has teamed up to surprise and delight fans by introducing three event themed flavors only available at Salt & Straw’s Little Italy shop in San Diego.
Extending beyond Friday’s Hall H panel, fans have the power to experience a new flavor per day throughout the weekend by uttering a secret The Rings of Power phrase inspired by Salt & Straw team members at the Little Italy grocery store. Follow fans’ journeys on Twitter @saltandstraw.
“As avid fans of The Lord of the Rings, we jumped at the opportunity to partner with Prime Video on ice inspired by the epic tales of Middle Earth,” said Tyler Malek, co-founder and Head of Innovation in Salt & straw “We’ve studied the LOTR canon and also worked closely with the series master to create flavors that are straight out of Tolkien’s world. We’re constantly pushing the boundaries to make sure we’re always finding new ways to thrill S&S fans as well as fans of our partners”.
“Salt and Straw’s exceptional ice cream and attention to detail are well known in their fandom. We are so excited to partner with Tyler and his team for San Diego Comic-Con
this exclusive limited-time lineup of The Lord of the Rings: The Rings of Power,” said Jennifer Verdick, Head of Synergy, Partnerships and Consumer Events, Prime Video.
ON SALT & amp; STRAW ICE CREAM
Salt & Straw Ice Cream is a family-owned Portland ice cream company that was founded in 2011 by cousins Kim & Tyler Malek. Salt & Straw produces incredibly delicious ice creams that tell the narrative of artisans, meaningful food movements and important social causes. The company creates unique menus that rotate monthly with ice creams that are made with unimaginable care and designs a generous store experience that is personalized and welcoming. The debut Salt & Straw Cookbook was released in April 2019, published by Clarkson Potter. Salt & Straw currently has 27 stores in OR, WA, CA and FL, plus an ecommerce channel that ships ice cream nationwide. Find more information at www.saltandstraw.com, or follow us on Instagram @saltandstraw.
