Undeniably, the United States of America is the most important international market for tourism in Mexico.
This was before the impact of the sector’s biggest crisis in its history, but even more so during the current recovery.
With a ratio of three visitors for every one from the rest of the international markets in June (74.4% of total arrivals by air), this country’s share of total visitor arrivals is the highest of the last ten month.
According to the latest report from Grupo Empresarial Estrategia (gemes), in the first half of the year, 68.5% of international visitors to Mexico came from the United States (10.3% more than the same period in 2019) .
The exceptional dynamism with which the arrival of international visitors by air to Mexico has found itself in recent months has allowed it to exceed the level recorded before the pandemic in the first half of this year.
In the first six months of the year, a new record of 10 million international visitors was reached at the airports of the neighboring country, which represents an increase of 1.8% compared to the first half of 2019, i.e. the equivalent of 181.2 thousand additional visitors. There is not a full recovery in all priority markets, but significant progress does exist.
Although the pre-pandemic cumulative arrivals level had been reached since May, the June boost reinforced growth to end the first half of the year with a positive balance.
Last month, 1.8 million foreign visitors arrived in the country, pushing back an all-time high in June and an 11.3% growth from the same month in 2019, totaling four months that exceeded pre-pandemic levels.
On the other hand, a slight deceleration is observed in the last month since the growth rate is lower than the two previous months, in addition to the fact that arrivals increased by 9.6% between May and June due to the seasonal effect , which is the lowest rate recorded for this period.
Visitor numbers from North and South America remained above pre-pandemic levels in June, at 19.2% and 1.4%, respectively, compared to the same month in 2019 ; At the same time, the arrival of visitors from European countries presented the largest drop of -8.1%, compared to the pre-pandemic level of the last seven months.
It should be recalled that in the first quarter of 2022 there was an increase in the arrival of Europeans by plane to Mexico. In the first half of the year, North America was the only region with a growth of 6.8%, compared to the same period of 2019, followed by a drop of -0.5% in Europe.
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