With the continued resurgence in corporate travel, the concept of long-haul travel, also known as hybrid travel, is gaining popularity again. Before the outbreak, bleisure was primarily a millennial trend; however, as flexible work arrangements and telecommuting have gained acceptance, comfort has become more common and acceptable among age groups and among professionals from different industries. As a result, the global tourism market, which accounts for 30%-35% of the global business travel market, is expected to reach USD 497.5 billion by 2022 and will grow at a 19.5% CAGR over the next decade. the following.
As the name suggests, bleisure is a combination of business and leisure travel where business travelers extend their business trips by a few days for sightseeing activities. After almost two years of almost no travel, people no longer see business travel as a simple trip, attend meetings, fly daily, and often extend their business trips to know where to go. go or the places around them and make up for what they lost. during the disaster by bringing family or loved ones along.
Furthermore, a recent Deloitte travel survey found that while health concerns and travel restrictions have decreased, they have been replaced by financial concerns, with most travelers concerned about increase in travel costs. In such a situation, bleisure is about to rise because it allows people to enjoy a quick trip with family and loved ones at a low price because the cost of travel and accommodation takes a part of their employer. This is especially true for people attending in-person conferences and MICE events at home or abroad after the two-year ban. Global trends, for example, have helped Dubai become one of the most prosperous places in the world in recent months. Thanks to events such as Expo 2020 and the Dubai Shopping Festival, the city has already received 7.1 million visitors in the first six months of 2022, compared to 7.3 million in all of 2021. South Korea, which recently has reopened to international tourists. it also announced its plans to take advantage of the increasing popularity of bleisure to attract corporate and MICE travelers through various marketing and sales campaigns.
Bleisure is popular in India as it is elsewhere. According to reports, before the outbreak, Indians were the second most popular leisure travelers among 31 countries, with over 70% of Indians surveyed extending their business trips to enjoy the destination. The influx of international business travelers, and the return of major MICE events in India, will further drive tourism in the country in the future.
As a result, it is important that the hotel industry, especially traditional business hotels, recognize the opportunity and create unique and complimentary packages by incorporating more entertainment into the experience to attract corporate guests who are looking for extend their journey. As employee retention and well-being become top priorities, many companies are expected to improve corporate travel policies that encourage more enjoyable travel in the future. Hotels can partner with such organizations to offer special luxury packages with discounts and other benefits such as wellness treatments, special dining and F&B offers, family-friendly activities, and local experiences. for their employees on business trips. Additionally, these packages should be tailored to the traveler’s schedule so that they can utilize the property’s services.
Bleisure is back and here it stays. Embracing this trend by providing amenities designed to meet the growing needs of the business traveler will give them reasons to stay longer, helping the hotel industry generate more revenue and guest loyalty.
Mandeep S Number Head (South Asia), New Delhi+91 (124) 488 5552 HVS
Travel indicates a combination of business and leisure travel. This new travel trend has become a travel theme among millennials and is catching on with other generations as well.
What is MICE tourism examples?
Basically, any group of people who gather in one place, for one reason, is a type of meeting. Other examples include: strategic planning, shareholder meetings, management meetings, etc.
What do you mean by MICE tourism? Simply put, MICE stands for Meetings, Incentives, Conferences & Exhibitions. On the same subject : Gartner research finds that most technology purchases come with a high level of regret. It is business tourism at its best, aiming to bring together experts from all fields in the best way possible.
What is MICE and examples?
MICE is an acronym that stands for meetings, incentives, conferences, and exhibitions. In recent years, the terms “meetings industry” and “events industry” are gaining popularity as alternatives to MICE. It covers a large part of international business travel since every industry has its own routines of some kind.
What are the types of MICE tourism?
As you can see, MICE is actually an acronym used to combine the four types of tourism mentioned above- contrary to popular opinion, it has nothing to do with rodents!…What is tourism MICE relaxation? This may interest you : Equity and Debt Financing for Small Businesses.
- Gatherings.
- An interesting trip.
- Conference meeting.
- exhibitions.
What are the types of events in MICE?
MICE consists of four small event spaces. This may interest you : Stop looking for shortcuts in your high-tech career path. They are Conferences, Incentive Travel, Meetings and Conferences, and Exhibitions.
How bleisure travel can help the growth of hospitality industry?
Allowing attractive travel can help businesses by increasing the number of employees who are willing to go on business trips, while the subsequent improvement in morale can lead to an increase in productivity.
What do you think is a bad travel policy? Travel Travel It covers the types of business travelers who extend their travel time, to enjoy leisure activities, which can range from sightseeing and relaxation, by making trips, visiting entertainment venues, or attending events.
Which of the following is bleisure travel *?
Bleisure is the act of combining business travel with leisure travel. While Millennials are known for their passion for technology, most still enjoy doing business face-to-face, which often requires frequent business trips.
What is a bleisure hotel?
Bleisure has become a major part of the hotel’s customer base. “Bleisure†is a portmanteau of the words business and leisure, and refers to corporate travelers who also add entertainment to their stay. It is also known as âbizcationâ or âjobâ.
How do you attract bleisure travelers?
7 Ways for Hotels to Attract Happy Travelers
- Hotel Technology.
- Fast, Secure Internet in the Workplace.
- Partner With Right Distribution Channels.
- Improved Privacy.
- Showcase your Business Services and amenities.
- Promote Things To Do In The Area.
- Develop Specific Rewards.
How virtual reality can help the growth of hospitality industry?
In the hospitality industry, VR has become especially important, due to the amount of information that the average customer needs before actually booking a hotel room.
How can a travel and tourism company use virtual reality to grow their business? Travel and tourism companies are using Virtual Reality to boost their business by providing potential travelers with an immersive view of their destinations. It helps the tour company to connect with the travelers who want to explore this place before booking the same.
How VR technology is delivering effectiveness to hospitality business?
Virtual technology has played an important role in the hospitality and tourism industry that has dominated the current decade. Technology has worked to reduce costs, improve operations, and improve service and consumer experience.
How virtual reality turns the table for the hospitality industry?
Virtual reality can give customers who want to try before they buy an experience that can increase conversion rates and give customers a better understanding of what they are buying into. He doesn’t stop at the room tour.
How does technology help the hospitality industry?
Hotel technology can be used across all sectors to improve the guest experience, streamline operations, manage COVID-19 regulations, and improve communication between staff and guests.
What is the difference between leisure and business travel?
Business and leisure travelers have different needs, wants and travel plans. The entertainment industry is the sector of business focused on entertainment, recreation, sports, and tourism. Business travel is more limited. People generally work while traveling, but they do so away from work and home.
What is the meaning of vacation travel? A leisure trip is a trip made outside the usual environment for the main purpose of entertainment, vacation, entertainment, recreation, pleasure, etc. Most of the money earned from the trip is usually paid by the traveler.
What is an example of leisure travel?
These trips are based on relaxation, sightseeing, exploration, and fun. Some aspects of leisure travel include eating at fine restaurants, staying in fine hotels, relaxing by the pool or beach, sightseeing, and traveling to new parts of the world.
What is the meaning of business travel?
A business trip is a trip made for work or business, as opposed to other types of travel, such as leisure or frequent travel between home and work. According to a survey, 88% of small business owners enjoy business travel.
