Netflix may not be in the live sports industry, but it certainly wants viewers to know it has a little bit of content to the edge.
The Streamer debuted with a new trailer that highlights his athletic prowess with shows like Formula 1: Drive to Survive and the upcoming documentary about Celtics star Bill Russell: Legend.
“We have GOATS” – we read in the trailer. “More of the Best Sports Stories Coming to Netflix.”
He has released the trailer online and will also air it tonight during the NBA season opener. The LA Lakers will face the Golden State Warriors and the Philadelphia 76ers will face the Boston Celtics.
Elsewhere, Netflix has the golf documentary series PGA Tour and the second season of Last Chance U: Basketball, which begins December 13, as well as upcoming Grand Slam tennis documentaries from the producers of Formula 1: Drive Survive.
This is an add-on to programs already on the platform including The Redeem Team, Untold, Naomo Osaka, Neymar: The Perfect Chaos, and Cheer.
Netflix has long been asked if it will move to live sports as its rivals such as Amazon, which now has a game on Thursday night, and Apple, which has MLB and MLS contracts, have moved into space.
In April, Ted Sarandos, Netflix’s Co-CEO, revealed what he would need to make this happen.
“I’m not saying that we will never play sports, but we will have to see the path to increasing a large revenue stream and a great profit stream with it,” he said.
These comments came after his co-CEO Reed Hastings told German newspaper Der Spiegel that he would consider purchasing the rights to F1.
