The partnership will donate funds to breast cancer research and patient care for every save for Jeremy and other Boston goalkeepers
, /PRNewswire/ — OOFOS, the global leader in Active Recovery footwear, has partnered with 98.5 The Sports Hub and Boston Bruin goaltender Jeremy Swayman, to raise funds for cancer awareness, research and care of the breast starting from October and extending through the whole season. The “Kick Saves for Cancer” campaign will donate $10 for every save that Swayman, or any Boston goalie, makes this season, up to $25,000, and will officially begin at the Oct. 15 home opener.
OOFOS has a long history of dedicating funds to Breast Cancer research, and to date has donated nearly $3 million to the cause through its Project Pink initiative. The commitment to give back started with one of the brand’s original employees and Brand Leader & Marketing Director, Duncan Finigan, who bravely battled cancer for four years. Since Duncan’s death in 2019, OOFOS has made donations to cancer research at the forefront of the brand’s values and mission, allocating 2% of all sales from oofos.com back to Dana-Farber Cancer Institute and the Jimmy Fund. During the month of October, 100% of sales from the limited edition OOahh Sport Project Pink Black Camo Slide will be donated to these same charities to support new medical innovations and improvements in patient care.
The Kick Saves for Cancer campaign with 98.5 The Sports Hub, the Boston Bruins Radio Network, and Jeremy Swayman is also another touchpoint for OOFOS and charitable donations. The brand’s partnership with the second-year starting goalie was announced earlier this season as part of a broader message about the importance of Active Recovery.
“OOFOS is excited to support Jeremy as an athlete and we are fortunate to have the opportunity to partner with him and 98.5 The Sports Hub to support a cause that is at the heart of our brand. Funds raised with “Kick Saves for Cancer” will go directly to Dana-Farber to help find a cure for breast cancer,” said Steve Gallo, president of OOFOS.
“It’s an honor to have ‘Kick Saves for Cancer’ as a motivator on the ice,” says Swayman. “Every save is a win for my team, my teammates and the fight to end breast cancer. I’m excited to team up with OOFOS as my local partner and support their incredible cause, Project Pink “.
98.5 The Sports Hub is the premier radio station in New England and one of the leading sports stations in the country, having won 3 Marconi Awards for Major Market Sports Station of the Year, the industry’s most prestigious honor, and also numerous other awards.
“The station is committed to supporting worthy causes and helping the communities we serve. We are proud to partner with OOFOS, The Boston Bruins and Jeremy Swayman to aid Dana-Farber’s rescue efforts,” said Mary Menna, Vice President. and Market Manager of Beasley Media Boston.
OOFOS is the global leader in recovery footwear, founded by a team of industry veterans who strive to help runners and fitness enthusiasts better recover from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional shoes. They reduce stress on the joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS shoes will make your feet and hard body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multi-platform media company that provides digital advertising and marketing solutions throughout the United States. BMG owns 61 radio properties located in large and mid-sized markets across the country, and offers capabilities in audio technology, esports, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers each week. For more information, visit www.bbgi.com.
Contact: Jennifer Keddy[email protected]
