The Murray State University Athletic Department announced Friday that it has extended its current contract with Peak Sports MGMT to oversee its multimedia rights and business partnerships. The contract has been extended for another four years. “This comprehensive and comprehensive agreement with Peak is critical to the future success of Murray State Athletics as we increase monetization, content creation and storytelling, and strengthen our commitment to fan engagement and game-day experience said Nico Yantko, director of Athletics MSU. “In evaluating our future in the MMR space, it is imperative that we position ourselves to be at the forefront and be fully prepared to take advantage of the ever-evolving world of peer athletics. We are excited to build on our partnership with Peak as we enter an era of exceptional growth and success for Racers Athletics.” The Murray State Racers and Peak Sports partnership began in 2018. Peak manages and sells all sponsorship inventory, including venue signage, program advertising, digital and web content, game sponsorship and special events, along with several other capabilities. “This partnership has been nothing short of incredible since 2018,” said Ryan Holloway, Peak Sports MGMT President and CEO. “These four years have gone by remarkably fast and the people there have helped us take this collaboration to the next level. The sky is the limit in Murray, Kentucky!” The agreement between Murray State and Peak Sports provides Racers Athletics with a significant financial guarantee each year and a share of the revenue that will be paid out once the thresholds are reached. “The foundations were laid early so we could make an immediate impact,” said Wesley Abercrombie, Vice PR president of Peak Sports MGMT. “Connor Richey set the bar high early on and hasn’t fallen below it, we’ve been really lucky to have such a great team on both sides of the partners hip and we’re excited to see how high we can go!” Anyone interested in sponsorship opportunities should contact Murray State Properties General Manager Connor Richey (Connor@racersportsproperties.com) or Account Executive Zach Nelson (zack@racersportsproperties.com). More about Peak Sports MGMT Peak Sports MGMT is a sponsorship/advertising and event management company based in Allen, Texas. Current properties for Peak Sports include University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Northwestern State University, Missouri Western State University, Utah Tech University, The Citadel, Delaware State University, Wofford College, North Carolina Central University, Florida A&M University, The College of the Holy Cross, Albany State University, Jacksonville State University, Portland State University, Eastern New Mexico University and Alabama State University. In addition, in partnership with Peak Events, LLC, they oversee the Frisco College Baseball Classic and the Karbach Round Rock Classic, the premier college baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
