BetMGM and NBC Sports today announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
BetMGM will be featured on FNIA, the most watched studio show in sports, in a variety of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports and fantasy betting pioneer Matthew Berry. This segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real time betting odds on the FNIA scoring ticker will also be displayed. The Peacock Sunday Night Football Finals, an NFL postgame show produced by NBC Sports, will delve deep into game storylines and feature BetMGM betting lines that were prominent during the game.
“It’s a great opportunity to partner with the talented team at NBC Sports and have the ability to engage with soccer fans across the country,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to bringing the insights of BetMGM’s trading team to NBC viewers as well as entertaining segments that showcase the excitement of betting with BetMGM.”
Additional highlights of the partnership include:
Will McIntosh, President, NBC Sports Next & Fandango said, “As we continue to innovate in the rapidly growing sports betting market, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms. We look forward to working with BetMGM and are excited about the future activation opportunities this partnership will bring.”
Alongside BetMGM, NBC Sports EDGE, part of the NBC Sports portfolio and one of the most trafficked fantasy sports and betting sites on the internet, will continue to provide content highlighting the players and stories that affect the football season on Peacock and across NBC Sports digital platforms.
As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. By integrating GameSense within BetMGM’s mobile and desktop platforms, customers can have direct access to responsible gaming tools.