CLEVELAND – Cleveland State Athletics is pleased to announce that the department has expanded its athletic partnership with Nike and BSN SPORTS, the largest direct marketer and distributor of sporting goods to the school and league market with the Varsity Brands division. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider for the CSU Vikings Athletic program while outfitting student-athletes, coaches, and community members in a selection of major Nike products.
“We are excited to extend our already strong relationship with industry leaders Nike and BSN SPORTS to equip CSU student-athletes with high-quality training and competition apparel and equipment,” said Cleveland State Director of Athletics Scott Garrett. “We look forward to the continued service of CSU Athletics, as well as increasing our partnership and creative co-branding opportunities.”
The partnership, which extends over the next four years and has an option for an additional fifth year, will debut at Cleveland State’s 18th NCAA Division I bid. CSU will also benefit from access to the BSN SPORTS line of custom campus branding products and an expansive support team.
“This agreement between Cleveland State, BSN SPORTS and Nike will add tremendous value and special support to the experience of coaches, student-athletes and administrators involved with CSU Athletics,” Todd Northrop, vice president of the BSN SPORTS Collegiate Select program said “Our team is excited to provide Vikings coaches and teams with the best service, unparalleled access to premier sports equipment and apparel and branding resources to continue growing Cleveland State’s sports brand and fanbase. We are proud of this partnership and welcome the opportunity to spend time back to CSU coaches every day, so they can continue to focus on positively impacting the lives of student athletes.
“Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and confirm our highest aspirations for our national partners. With more than 1,100 sales professionals serving their communities around the world, we are committed to elevating the experience of students and athletes and looking forward . to expand premier collegiate partnership opportunities,” Northrop added.
ABOUT BSN SPORTSDallas-based BSN SPORTS is a leading marketer, manufacturer and distributor of sports apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to more than 100,000 institutional sports customers and teams at colleges and universities, middle and high schools, and recreational programs across the United States through catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and shopping for equipment and uniforms, more than 3,000 BSN SPORTS employees have helped support participation in team sports since 1972. For more information about BSN SPORTS please visit www .bsnsports.com.
ABOUT NIKE, INC. NIKE, Inc., based near Beaverton, Oregon, is a designer, marketer and worldwide distributor of authentic apparel, equipment and accessories for a variety of sports and fitness activities. Subsidiaries owned by NIKE, Inc., include Converse Inc., which designs, markets and distributes lifestyle athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
