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In luxury real estate, prospective customers always have reasonable demands. In recent years, not only have their listings become more specific, but many property searches begin with online listings before buyers ever interact with a seller or agent.
How can you grab their attention at this early stage so your list stands out? Make sure to mention the attributes that are most relevant to the affluent audience.
This doesn’t have to be a complicated or technical process. “Most of my information comes from in-person networking, talking to agents, or talking to buyers,” says Susan Schall, Real Estate Partner at Venture Sotheby’s International Realty.
Samuel Wilson, Real Estate Specialist with Sotheby’s International Realty – Cape Cod Brokerage, agrees. “I gather most of my insights from conversations with other agents and buyers,” he said.
Through these relationships and sharing information with colleagues and clients, Schall and Wilson saw patterns emerge — patterns they could safely incorporate, if appropriate, when listing new properties.
5 terms that homebuyers frequently search
Ellen Valentgas – Sotheby’s International Realty – Cape Cod Brokerage See the article : The Seahawks still have a high level of interest in Browns’ Baker Mayfield, who is also open to extending it.
1. The specific name of the neighborhood: Although it is smaller than a town or village, most places of residence are known by monikers or symbols. In Wilson’s Cape Cod Market, which is steeped in history, these have been around for generations and are very popular. “For example, buyers want to know if a property is part of the Hyannis Port Community Association, which brings more amenities in the form of beaches and yacht clubs,” Wilson said.
2. Promote property privacy: Now more than ever, buyers want peace and space. “Privacy is the biggest demand I find when buyers are looking for homes in luxury communities,” says Schall.
3. Pay attention to the swimming pool of the house: Another trend that is seeing increased attention is the swimming pool, – although in some markets, like Schall’s, this is not new. “In the luxury category, a pool is almost a necessity — or at least one that can accommodate one,” she said. “This has been right through my 16 years in Pleasanton, California.”
Susan Schall and Courtney Johnson – Venture Sotheby’s International Realty
4. Mention a parking space or garage: Newer than the need for a pool is the ability to own a property to accommodate a collection of cars. “I’m getting more and more demand for homes with large garage spaces in the luxury category,” Schall said.
5. Be clear about the school district: “I think it’s important to note what school district the home is in,” she says. “In our area, the internet is often wrong and some hopefuls will skip home because they believe, wrongly, that the home goes to neighboring city schools. I often note, ‘Award winning Pleasanton schools.’ “
4 additional factors agents should consider
1. Separate housing: The guest house appears to be gaining popularity, as many buyers can get family or household help to move into their property in the short or long term – but remember that buyers can use conditions different when examining it. This may interest you : Protests in Karakalpakstan Autonomous Region of Uzbekistan – U.S. Department of State. .
2. Rental opportunities: “We’re getting more questions about summer rentals and Airbnb, especially with the changing ‘sandbars’ of local regulations and taxes,” Wilson said. “Therefore, we are very careful to present the best rental opportunities to buyers.”
3. Gated Communities: For many reasons, public safety is a top concern for many people, and the concept of a gated community is attractive. Schall sees this evident among downtown buyers, with former Silicon Valley residents moving to Pleasanton.
4. Access to entertainment: Buyers want activities available nearby, either for themselves or their children. Schall first noticed this trend when more people in her area started looking for a golf course.
3 ways agents should be careful
Ellen Valentgas – Sotheby’s International Realty – Cape Cod Brokerage
Along with using terms that will spark a prospect’s interest, here are a few tips that Wilson and Schall share with their colleagues:
“With many homes over a hundred years old, we are focused on presenting older, unrenovated homes as an opportunity for buyers to make their own history in the home,” Wilson said. “We avoid terms like ‘investor’, ‘fixer-upper’, or ‘specialist’.”
Select on-demand information for a large national market – for example, specialty rather than general. “Read luxury listings from other great places, and sample writing after some of those listings,” says Schall.
While agents sometimes get involved in a particular employer — for example, buyers in certain markets may be looking for homes that are “modern” — Wilson discourages chasing buzzwords. “Luxury buyers are smarter than that,” he said. “Be realistic but optimistic about the property.”
And remember that words are only one part of the puzzle. “Typically it’s a small group and the numbers aren’t many, so the research tends to be in price ranges rather than specific features,” Schall said. But by being specific about what clients want, agents can help speed up their search and find their dream home quickly and easily.
