New Oracle research shows fans want technology to cut waits and increase engagement with favorite teams and artists
Many fans draw a technical line at referees and referees
. For example, 57% of stadium-goers would like to order food and drinks to avoid the line and 53% think it would be awesome to join their favorite teams and artists in the inter- neutral.
“Arena visitors want the best of both worlds; they want the thrill of watching live but they want the experience to be as enjoyable as other parts of their lives, like ordering take-out,” said Simon de Montfort Walker, chief executive . vice president and general manager at Oracle Food and Beverage. “While providing an immersive and seamless ride presents challenges for stadium operators, the increased expectations of fans have also created opportunities to bring innovation and innovation to traditional stadiums.”
The survey, conducted by Oracle research partner Untold Insights, surveyed 5,640 global users* in May 2022. Score your copy of the “Stadium without Borders: stadium technology and trends in 2022 and beyond” report: https://www.oracle.com/ industries/food-beverage/sports-entertainment/consumer-plan-2022/
Technology creates a homerun experience before, during, and after the game From entering the stadium to getting player stats, consumers want technology that will give them more money for their stadium:
The speed and ease of digital success on fans
With staff shortages lingering, fans believe customer service is getting worse at stadiums and are counting on technology to speed up the process and reduce wait times:
“Today’s fans expect an experience that goes beyond the game. They are looking for good food, friendly service, great marketing and hope for success for the orange and black,” said Bill Schlough, senior vice president and general manager. In news, the San Francisco Giants. . “Technology has played a key role in delivering these experiences since a fan started planning their trip to Oracle Park. For example, more fans are bypassing concession lines by ordering food on their mobile devices so they don’t miss out.” Oracle technology helps us bring these things to life and continue to think about how to improve the experience for our fans.”
Recruitment robots – enemies or friends?
The research shows that fans have met with each other on the controversial issue of returning to referees and referees in various sports. While most users are not interested, whether they are rooted or on robots depends on their region:
To learn how stadiums are winning with our marketing technology and restaurant business analysis please visit Oracle Food and Beverage.
*Countries surveyed include Australia, Brazil, China, France, Germany, Italy, Mexico, Spain, United Arab Emirates, United Kingdom, and the United States.
About Oracle Foods & Beverage
Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, restaurants, sports fields, and resorts. Thousands of operators, large and small, around the world use Oracle technology to deliver exceptional guest experiences, increase sales, and reduce operating costs.
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