Web 3.0 is growing, and people like Ben Kovalis, co-founder and CMO of EpoLabs by Art AI, are at the forefront. We talk about what AI-generated art is, how it became a success from one day to the next, and what it means for the world of NFTs, marketing and art as we know it.
/
July 3, 2022 •
3 min read
High Tech on the Low, hosted by Jordan Kastrinsky, is on a mission to make high technology available to the world. In my podcast, I explore the many different facets of the world of high technology from development to marketing, to sales, to entrepreneurship and more! As society increasingly turns to technological solutions to make processes more efficient and secure, it is important, now more than ever, that we pool the total resources of the high-tech sector under one roof to reap the benefits of this knowledge sharing. . There are so many opportunities out there to grow in the industry that we need to provide the tools to do so.
Sure, you’ve probably heard of NFTs – the weird, bored monkeys or some crypto hoodlums, which are just some of the projects that adorn the budding NFT world. For those unfamiliar with NFTs, here’s a brief summary: NFTs are non-fungible tokens that act as financial security, often represented through digital art that stores digital proprietary data using blockchain technology. .
Ownership of an NFT is validated on the blockchain, which facilitates easy transactions between buyers, merchants and sellers. What makes them useful is that they are unique, no two NFTs are alike. Anyone can create an NFT, upload them to different marketplaces and initiate transactions with them. Often, NFTs contain more than just digital data and art, but actual digital files such as photos, videos, audio or even smart contracts dictating certain rules, benefits or promotions associated with NFT.
However, Ben Kovalis, co-founder and CMO of EpoLabs by Art AI, did not originally consider the NFT area when he joined his partner Eyal. “The starting point for the project was to build a machine to make an infinite number of works of art using artificial intelligence,” says Ben. Yet Ben understood that a key element of art lies in its scarcity, the fact that it cannot necessarily be mass-produced. “So the whole idea was to sell an infinite number of UNIQUE pieces online,” and when NFTs offered the uniqueness Ben needed for his project to succeed, he and his co-founder decided to go that route.
But is AI-generated art making art seem fake? According to Ben, it was initially challenging to educate the market about works of art made from artificial intelligence, as not many people knew that such a technology existed. By introducing such a new technology, Ben suggests that they, along with their early adopters, opened people’s horizons to explore new perspectives on art and slowly accept AI artwork. Even today, it can be difficult to identify what art is created by a human or a computer, and although people may have their own opinions, love it or hate it, artificial intelligence can be a good conversation starter. “It’s not the easiest thing to explain to people,” Ben adds, “but in the end, if you do not know it is AI, then how would you know it is not man-made?”
Tags
Jordan Kastrinsky
After eventually being exposed to NFTs and with some careful analysis of the market, about a year ago, Ben and his co-founder decided to go into space. They created a new interface that allows “anyone to create their own artwork using text, any text, a paragraph from your favorite book, phrases, anything, and you would get an AI-generated image based on the text you wrote, “as Ben puts it. The team basically democratized the access to artistic abilities, which if we are to be honest, many people lack. The Art AI interface allows anyone to create any artwork with the words they want, without skills.
To keep their original collection, Eponymous, button, they limited the NFT amount to 10,000 pieces, and once a word was used and NFT embossed, no one else could use it. In addition, the word and its owner were verified on the blockchain, making the whole process secure and credible. This may interest you : Climate change is forcing major lifestyle changes in the Himalayas. “So you can only have one ‘Elon Musk’, you could have ‘Elon Musk with a crown’, but only one ‘Elon Musk’,” Ben notes. The project was a hit in the NFT area, and within a few hours, users had minted the entire quota, an incredible feat for the two founders.
