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Once you know what data you want to track, it’s helpful to have a dashboard where you can see it all in one place.

In theory, there are software tools you can use to create dashboards, but these often require a lot of technical skill. A simpler approach is to create a spreadsheet dashboard. This will require you to manually move data into the spreadsheet, but in Microsoft Excel or Google Sheets you can create graphs that help you visualize your progress. This approach also gives you a document that can help you lead strategy and accountability meetings.

This exercise can help you get started on your dashboard and create processes for keeping it updated.

01. Get Started

Select up to 10 metrics that are important to you: See the article : Special increase in mileage rate to compensate for travel.

Average web session duration

Website pages/session

Website referrals

Website bounce rate

Website conversions

Website demographics

Email Contacts

Email open rate

Email click-through rate

Email conversation rate

Email sharing rate

Email unsubscribe rate

Social post reach

Applause rate (e.g., likes)

Amplification rate (e.g., shares)

Engagement rate

Follower growth rate

Social click-through rate

Social conversation rate

{{!–<div class=”report-type-selection / container / d-none d-xl-block”> <div class=”row / align-items-center”> <div class=”col-4 / report-type-selection__type”>{{add @index 1}}. {{{type}}}</div> <div class=”col-2″>{{> flux frequency}}</div> <div class=”col-4″>{{> flux owner-input}}</div> <div class=”col-2″>{{> flux meeting-frequency}}</div> </div> </div>–}} {{#each interactiveSlides.[0] as |slide|}} <div class=”report-type-selection / container”> <div class=”row / align-items-center”> <div class=”col-12 col-lg-4 / report-type-selection__type”>{{add @index 1}}. {{{slide.title}}}</div> <div class=”col-12 col-lg-2″> <div class=”report-type-selection__title / d-flex d-lg-none”> {{../report-selection-grid-header-mobile.frequency}} </div> <select class=”dropdown-select / frequency / form-select” aria-label=”Choose”> <option hidden>Choose</option> {{#each ../frequency as |option|}} <option value=”{{.}}”>{{.}}</option> {{/each}} </select> </div> <div class=”col-12 col-lg-4″> <div class=”report-type-selection__title / d-flex d-lg-none”> {{../report-selection-grid-header-mobile.owner}} </div> <div class=”input__text”> {{#if ../owner-input.label}} <label for=”{{../owner-input.id}}-{{@index}}” class=”form-label”>{{{../owner-input.label}}}</label> {{/if}} <input type=”text” class=”form-control” id=”{{../owner-input.id}}-{{@index}}” maxlength=”{{#if ../owner-input.max-character-count}}{{../owner-input.max-character-count}}{{else}}100{{/if}}” placeholder=”{{../owner-input.placeholder}}” aria-label=”{{../owner-input.placeholder}}” aria-describedby=”{{../owner-input.id}}-{{@index}}-help”> {{#if ../owner-input.help}} <div id=”{{../owner-input.id}}-{{@index}}-help” class=”form-text”>{{{../owner-input.help}}} </div> {{/if}} </div> </div> <div class=”col-12 col-lg-2″> <div class=”report-type-selection__title / d-flex d-lg-none”> {{../report-selection-grid-header-mobile.meeting-frequency}} </div> <select class=”dropdown-select / meeting-frequency / form-select” aria-label=”Choose”> <option hidden>Choose</option> {{#each ../frequency as |option|}} <option value=”{{.}}”>{{.}}</option> {{/each}} </select> </div> </div> </div> {{/each}}

YOUR DASHBOARD PLAN

02. Types of reports

{{#each interactiveSlides.[0] as |slide|}} <div class=”row”> <div class=”col-5″> <strong>{{add @index 1}}. {{{slide.title}}}</strong><br /> {{{slide.subtitle}}} </div> <div class=”col”> {{{slide.frequency}}} </div> <div class=”col”> {{{slide.owner}}} </div> <div class=”col”> {{{slide.meeting-frequency}}} </div> </div> {{/each}}

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