This is the first in a new series, The Business of Influence, which charts the evolution of fashion’s creative economy, where there is profit to be made and where the industry is headed.
Influencers. Creators. Cultural tasters. For even the most traditional fashion brands, these individuals have become an important and unavoidable part of marketing strategies. And there’s plenty to choose from: 50 million creators globally are now monetizing their social media, according to a 2020 report from venture capital firm Signalfire. More than half a million operate in the fashion, lifestyle and beauty sectors, says Launchmetrics, a provider of social data analytics.
