As the gaming industry grows daily, research from certain circles reveals what will happen in the coming years. Although the phase of extreme growth due to the pandemic is behind us, some experts say that such explosions play a role in the formation of different business lines and are a good step for healthy growth. The research conducted by PWC included the opinions of many experts.
Examining the global entertainment and media industry from many angles, the research collects, analyzes and interrogates data and predictions from the entertainment and media industry. The case contains 14 segments from 52 regions and provides insight into the year 2026.
Related: State and Marketing Analysis of Mobile Games and Apps Industry in the First Half of 2022
The survey draws attention to the increasing growth of gaming and says that video games are the most popular media for young people. The revenue of the video game industry (excluding esports) experienced the most significant growth reaching $214.2 billion in 2021. According to research data, this figure will reach $321.1 billion by 2026, with an overall growth of 8.4%. Social/casual games will account for 75.58% of this revenue ($242.7 billion).
Unsurprisingly, China and the US will account for around half of global gaming and esports revenue in 2021, but there will be specific changes in this regard. The report predicts growth in the most populous but less wealthy countries. Turkey is expected to be the fastest growing market for video games, with an overall growth rate of 24.1% between 2021 and 2026. Turkey is followed by Pakistan (21.9%) and India (18.3%).
Video game advertising will increase its superiority
The table also shows that integrated video game advertising revenue saw growth in 2021, which is considered a pandemic-induced explosion. From 2017 to 2026, integrated video game ads generated much more significant revenue than TV ads. To see also : Season 4 of The Boys will not arrive on Prime Video in August 2022. Looking at projections, integrated in-game ads will generate $104.6 billion in revenue in 2026, while TV ads will generate $25.7 billion in revenue.
Related: Why Are Playable Ads So Attractive?
When looking at digital and non-digital ads, digital advertising predictably stands out. Digital advertising, which took off in 2018, seems to have picked up its pace as it was not affected by the pandemic shutdowns of 2020. On the contrary, it has started to grow even more. While digital advertising has a market share of 0.48 and non-digital advertising has a market share of $0.27 billion in 2021, these figures will reach $0.74 and $0.29 billion respectively by 2026.
Confidentiality and privacy changes
As is well known, Apple initiated a significant shift in the mobile advertising space with the IDFA protocol it announced. The IDFA protocol, which aims to protect the security of user data, has impressed both users and advertisers. With this protocol, Apple has implemented ATT (App Tracking Transparency). With ATT, users can decide whether to share data on their Apple devices with third-party apps and limit access to advertisers.
Stating that many users have restricted access by deploying this app, the research points out that iOS advertisers, app publishers and large tech companies are greatly affected. See the article : Top 10 Cat Video Games for Nintendo Switch. Although this initiative has resulted in many advertisers switching from Apple to Android, it seems that Apple is not giving up on this issue.
The rest of the report covers many topics such as advertising, the metaverse and the music industry. If you are interested and want to get the full scope, you can access the research prepared by PWC by clicking here.
NEXT: mobile game streaming fell 35% in July 2022
I’ve been writing about games for years and living my life surrounded by them. I love researching the past and digging deeper into topics. Read also : 10 video games that have exceeded their welcome. I could probably beat you in Mortal Kombat.
Can you throw away video games?
Game consoles are made from recyclable parts, including the circuit board, plastic case and game discs. If game consoles are thrown away, they can leach harmful metals into the environment. Never throw them in curbside containers.
How do I put video games down? Many state recycling centers will accept video games through their electronics recycling programs. For example, Waste Resources & Recycling in Phoenix lists both “video game cartridges” and “video game peripherals” as acceptable items on its website.
What do you do with old video games?
Sell old video games for cash or trade credit
- Craigslist.
- Declutr.
- GameStop.
- SecondSpin.
- The Old School Game Vault.
- DK Starice.
- Gameflip.
- eBay.
How do I dispose of old game consoles?
Recycle your console instead of throwing it in the trash. Since electronics contain many harmful chemicals, you will need to recycle them at a dedicated e-recycling center.
How do I get rid of old Xbox games?
Sony (PlayStation) has a recycling program, check their website to find locations that accept Sony products. Microsoft (Xbox) accepts old xbox and controllers for recycling, check their websites for involved locations. Staples accepts all game consoles at its in-store recycling station.
How do you hunt for retro games?
I personally use four different ways to find games for my collection.
- Garage sale. Of course, the humble garage/yard sale is my main source for my game collection. …
- Used goods stores. …
- Pawnshops. …
- Craigslist/Facebook. …
- Flea markets.
How can I get the best deal on retro games? Go to the âRetro Gamingâ section of the website and you will find vintage games at fair prices. GameStop has a pretty wide selection of games that includes NES, SNES, Sega Genesis, Game Boy, PlayStation, PlayStation 2, N64, Game Boy Advance, Xbox, and GameCube. The store also offers used retro consoles.
Is G2A a good site?
G2A is a very secure platform compared to market standards and with the best working key rate. Today, among the 37,000 companies offering digital gaming products, it is a commendable safe place, with over 99% satisfied customers.
Is it ok to buy games from G2A?
Is G2A trustworthy 2021?
As a site that hosts game codes, G2A is a legitimate place.
Is G2A safe in 2022?
In terms of the actual website, G2A is safe enough to browse. The Website and the Company operate in compliance with all applicable laws and regulations in multiple jurisdictions (although it is not specified which jurisdictions).
Do second hand switch games work?
As long as the person selling you the used game hasn’t tampered with the physical copy of the game in any way (eg scratched or discolored) and has no physical issues with it, then there should be no problem playing the used title on your Switch.
Can you play downloaded games on a used Switch? Information. Purchases on the Nintendo Switch eShop are linked to the Nintendo Account through which the purchase was made. You can register one primary console per Nintendo Account. Once you register your primary console, your digital purchases can be played by anyone using your primary console.
Can you use someone else’s Switch game?
There is no official game sharing feature on the Nintendo Switch, but through a workaround, you can still share a game with a friend. To share a game, you’ll need to have a Nintendo Account paired with your Switch console.
Do I need to wipe Switch games before selling?
To fully reset your Nintendo Switch console, you will need to perform a full factory reset. This will remove all your saved data, user data, screenshots and videos and they cannot be recovered once you do this. It is advised that you do this before selling your Nintendo Switch.
