A new Walking Dead project debuting on Facebook this week will unfold a months-long story that’s shaped by the decisions of thousands, if not millions, of people playing a connected video game.
Why it matters: Its creators at GenVid call it a MILE, or Massively Interactive Live Event, and pitch it as part of the future of entertainment.
Details: As of yesterday, The Walking Dead: Last Mile is perpetually accessible on Facebook as a clickable game that depicts the state of two groups of human survivors in zombie-ridden Alaska.
A twist is that time rolls on inexorably, with each actual day advancing the game’s timeline.
Between the Lines: While everything about The Walking Dead comes from Skybound and Last Mile was commissioned by Facebook, the MILE concept comes from that project’s lead producers at GenVid.
What they’re saying: “We want you to feel like you’re part of a community,” Navok told Axios of GenVid’s overall intent.
What’s Next: The Walking Dead: Last Mile is currently a prologue, which will run until early August.
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