DUBLIN— BUSINESS WIRE — “Benchmarking for 2022: Understanding the IVD User Experience” has been added to ResearchAndMarkets.com’s offering.
The analyst conducted a survey of 2022 users of laboratory equipment in the United States, Canada and Europe (including respondents are laboratory managers, laboratory directors, medical coordinators, laboratory scientists, laboratory technicians, laboratory technologists, medical directors and others). This report is based on survey results that included questions about customer experience related to COVID-19.
The customer experience in the clinical diagnostics industry is increasingly the target of improving customer satisfaction and the potential opportunity to differentiate beyond product performance, service plans, and pricing. This report is an essential tool for learning how the in vitro diagnostics industry is perceived by its customers.
Get the edge by learning what your customers think about your product, brand, marketing, proposition and service.
In this report, clinical diagnostic vendors are profiled based on customer satisfaction across multiple touch points. Results are presented at the aggregate (Industry Average) and dealer level. In addition, this report indicates the importance of the factors that contribute to the overall customer experience so that sellers can identify their strengths to take advantage of and weaknesses to target (Quadrant Analysis).
Testimonials are also provided to provide additional insight into their views on the features of each touchpoint.
The complete customer experience in the clinical diagnostics industry consists of many touch points, or interactions, between the customer and the vendor, and each touch point represents a branding opportunity. The customer experience model in this report organizes key touch points chronologically and into the following major parts of the life cycle: pre-sale experience, product experience, and post-sale experience.
There are hundreds of points in this survey. In addition to PDF & amp; In the Power Point summary files, you will also find a Data Tableau file that allows you to drill down into the data, viewing vendor performance on features, touchpoints, and their profiles, as well as allowing filtering of individual categories of interest.
In addition to customer feedback, marketers will learn useful information about vendor positions among survey respondents, the number of testing hospitals and reference laboratories, and how point-of-care (POC) is affecting usage. laboratory based.
The ability to access multiple hands of data can be useful in creating presentations for internal audiences and focusing on the performance of your brand or their competitor’s performance to better understand areas of improvement or opportunities.
Vendors featured in this survey were selected by respondents and include the following:
Part 2: Evaluation of Medical Diagnostic Vendors
Part 3: Methodology and Statistics
For more information about this report visit https://www.researchandmarkets.com/r/cjhssv
