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Pop-up store in Soho, New York planned for fall 2022

, /PRNewswire/ — GU (pronounced with the letters ‘G’ and ‘U’), the Japanese clothing retailer with the brand message of “YOUR FREEDOM,” today announces the opening of its first store in the United States, scheduled for fall 2022. The store in Soho, New York, which marks the first time the brand launches in the West, will offer the people living in this city of various cultures, values ​​and lifestyles from around the world, fashions that everyone can enjoy. The pop-up store will feature a special selection, trendy clothing and accessories for men and women, allowing customers to experience the latest GU fashions.

Commenting on today’s announcement, Osamu Yunoki, CEO of G.U. Co., Ltd., said, “It is a great honor to open our first store in the United States. New York is a place where people of various origins gather from all over the world, an exciting city where fashion, art, music, and other various cultural elements intersect. Via opening a pop-up shop in the center of Soho, we will be able to reach a wide range of customers, including New York residents as well as tourists, offering them products filled with the feeling of a trend exemplified in the GU brand message of “YOUR FREEDOM” , and allowing them to enjoy clothes that freely express their individuality.”

The brand name GU is close in sound to the Japanese word jiyu which means freedom. The company was established in 2006 in Japan as a sister brand of UNIQLO, and part of the Fast Retailing Group, and today has approximately 450 locations, mostly in Asia. This latest store opening in the United States, the first outside the Asian region, aims for further business expansion.

579 Broadway, New York, NY, 10012

Fall 2022, with details to be announced at a later date

About GU GU (pronounced with the letters “G” and “U”) is a fashion brand from Tokyo that was established in 2006, during the opening of its first store. Today GU has about 450 stores, mostly located in Japan. with some in Mainland China, Taiwan and Hong Kong.YOUR FREEDOM is the concept aimed at helping people be themselves and enjoy their individuality through the latest GU clothing.

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