, /PRNewswire/ – The Yumy Candy Company Inc., (CSE: TYUM) (“Yumy” or the “Company”) Active Marketing Group, (AMG) an established sales and marketing agency with over 30 years of experience and valuable relationships with retail buyers in the United States. AMG works with some of America’s largest chains such as Walmart Inc., Walgreen Company, Target Corporation, Costco Wholesale Corporation, CVS Pharmacy, 7-Eleven Inc., Kroger and Amazon.com among many other major retail players.
Yumy Candy Logo (CNW Group/Yumy Bear Goods Inc.)
AMG is made up of industry professionals with specialized experience in the CPG field who previously operated and ran the large companies that are the main items in today’s Snack and Confectionery aisles. The group has worked with The Hershey Company for over 11 years, meeting valuable buyers and industry contacts who directly apply to Yumy’s desired sales channel. AMG is very selective with the brands they represent, as they have a proven track record of exponentially growing their partner companies and building brands into new territories. Yumy’s proven record in Canada has allowed her to partner with one of America’s top distribution groups.
By signing the agreement, Active Marketing Group and Yumy Candy will cooperate during its expansion into the United States. AMG will incorporate the Yumy brand into their portfolio of brands of choice and conduct direct sales outreach to buyers on behalf of the company. “We are very excited about this partnership as our goal of expanding into the US is finally bearing fruit. With Active Marketing having established partnerships with all the major players both physical and mortar and e-commerce, the marketing group will be able to accelerate our growth plans, in much less time.” Erica Williams stated, Chief Executive Officer of The Yumy Candy Company. “By getting a broker that is well established and well connected in the industry for more than 30 years, we believe our products and brands will be in good hands.”
The Yumy Candy Company has established itself as a household name at many major retailers in Canada and has been preparing for a US launch to meet the demands of many health-conscious consumers. Mintel reports that “56% of US consumers who limit their sugar intake do so because of future health concerns. Now, with the increasing health concerns surrounding Covid-19, 30% of US internet users say that “low sugar” has become more important to them, and 55% of US adults want to limit sugar in their diet.” The company has received inquiries from several US consumers and retail buyers expressing interest in their products to date.
Active Marketing has started setting up key strategic meetings with retail buyers and will start presenting Yumy Candy products for listing. The company is in the process of registering Yumy products with designated product distributors, to maximize product availability to retail partners across the US.
The Yumy Candy is an affordable, health-conscious, low-sugar plant-based confectionery company based in Vancouver, British Columbia and has developed a portfolio of healthier, gelatin-free candies made from non-GMO ingredients with exclusive recipes. All of its products are free from gelatin, soy, gluten, nuts, dairy, egg, sugar alcohol, artificial sweeteners and genetically modified organisms.
Precautionary Statement Regarding Forward-Looking Information
Except for statements of historical fact, this news release contains “forward-looking information” within the meaning of applicable securities laws. The information in this press release regarding the Company’s future plans and goals, is forward-looking information. This forward-looking information is based on the reasonable assumptions and estimates of the Company’s management at the time it is made, and involves known and unknown risks, uncertainties and other factors that could cause the Company’s actual results, performance or achievements to differ materially from those of the Company. future results, performance or achievements expressed or implied by such forward-looking information. These factors include: general business, economic and social uncertainty; local and global market and economic uncertainty arising in connection with the COVID-19 pandemic; litigation, availability of key product materials, legislative, environmental and judicial developments, regulations, politics and other competition; the ability to effectively expand production and production capacity; the ability to find retail partners to distribute the Company’s products, the success of market initiatives and the ability to grow brand awareness; the ability to attract, maintain and expand relationships with key strategic vendors; our ability to predict consumer taste preferences; delay or failure to receive regulatory approvals; our cash adequacy to meet our liquidity needs; additional risks specified in the Company’s public documents submitted to SEDAR at www.sedar.com; and other matters discussed in this press release. Accordingly, the forward-looking statements discussed in this release may not occur and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company. Even though the Company believes that the assumptions and factors used in preparing the forward-looking statements are reasonable, undue reliance should not be placed on these statements, which apply only as of the date of this news release, and no guarantee can be given that such events will occur within the framework of the expressed time or at all. Except as required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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