BEDFORD HILLS, NEW YORK – OCTOBER 04: Paige Spiranac participates in the Berenberg Invitational on October 4, 2021 in Bedford Hills, New York. (Photo by Dave Kotinsky/Getty Images for the Berenberg Invitational)
In this week’s SportsMoney Playbook: The NFL record on disability care, game-changing women’s cricket, and the LIV Golf series. Plus: a TV-thirsty kid chasing Nascar dreams.
Tennis
Tennis participation in the US is up 33% since the start of 2020, and brands are taking notice. Lacoste has unveiled a new logo for its marquee player, Daniil Medvedev, and upstart Uomo Sport aims to capitalize on the opportunity by bringing Italian fashion to the court.
Auto Racing
Jimmie Johnson is settling into his new role as team owner with the newly named Legacy Motor Club. But the winning Nascar driver says he’s not quite ready to give up chasing glory behind the wheel.
Soccer
Chelsea’s new owner Todd Boehly has made it clear that he will not spend as much money as his predecessor, Roman Abramovich. On the same subject : ‘Their League’: How to Stream Prime Video Series for Free. Yet 15 signings and $330 million later, fans are left wondering what to believe.
Cricket
Viacom 18 has won the battle to broadcast the Women’s Indian Premier League starting in March, and experts believe the $116 million deal could revolutionize the game of women’s cricket around the world. See the article : As sports elites think again about trans participation, our only demand is for justice.
NCAA Football
Pac-12 football players will soon be able to talk about and earn money from their top games thanks to the NIL’s partnership with a new technology company. On the same subject : Why make real progress in the NFL off-season.
Hockey
NHL teams are struggling to stay below the league’s $82.5 million salary cap this season, but the Wildcats couldn’t help but lock up 21-year-old forward Matthew Boldy to a seven-year deal.
Golf
Paige Spiranac has transformed from an aspiring golfer to a social media giant. For his next move, he hopes to draw followers to his subscription platform for premium content.
Featured Story
Damar Hamlin’s Story Shines Light on Pro Football’s ‘Atrocious’ Record on Disability Funding
The NFL has promised Damar Hamlin that it will take care of him for the rest of his life. But the league’s record on handicap pay stands in stark, and cruel, contrast. We delve into the long history of what one former athlete calls the rule of “delay, deny and hope we die.”
Hot Reads
Upon Further Review
Audi-backed LIV Golf is said to be close to finalizing a deal to air its tournaments on the CW Network. It would be the first broadcast deal, a major step toward legitimacy for the controversial golfer who, until now, has burned through money without a second thought. In August, we focused on LIV’s business.
The Last Word
“I’ll be sure to get Malcolm ready for me in a midriff in the car.” — Frankie Muniz
Frankie Muniz has been seeking recognition since his days as one of the most popular artists of his generation. Now 37 years old, he will race full-time in Nascar’s Automobile Racing Club of America (ARCA) Series. If he wants to be a serious race car driver, he knows he has no time to waste. Read more on his journey.
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