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It’s still early in the proverbial first quarter, but streaming companies can’t dance a touchdown over their investments in live sports.

Two new data points released in the last 30 hours made Gatorade more excited about the transition from linear television to live sports coverage, adding to the questions about the strategy’s short-term financial outlook.

First, Amazon released mixed Nielsen and internal viewership figures for this season’s “Thursday Night Football” (TNF) broadcast, the first full list of NFL games shown exclusively on a streaming platform.

Nielsen research found an average TNF audience of 9.58 million viewers across 15 games, while Amazon said its metrics showed an average viewership of 11.3 million. Both numbers marked a significant drop from the 16.2 million people who averaged Thursday games last season on Fox and the NFL Network. National broadcasts of Sunday NFL games often attract over 20 million viewers.

Amazon officials on Wednesday touted a more advertiser-friendly audience this year, skewing younger and more affluent than last season. They also noticed that Amazon viewers stayed glued to the TV show a bit longer. Still, Insider reported on Wednesday that viewership fell 25% below the company’s expectations, forcing Amazon to compensate advertisers with more ad space on other shows and platforms.

Amazon does not release financial performance figures related to TNF or its wider Amazon Video endeavors (company officials also view TNF as a gateway for Amazon Prime customer signups). But it’s hard to understand how Amazon, which pays $1.2 billion a year for TNF, came out financially victorious with the deal this year. For context, consider that Fox paid $660 million a year for TNF last season and shed minimal tears over losing its rights package.

Patrick Crakes, a former Fox Sports executive who now provides media consulting services, told The Athletic that Amazon’s viewership was “pretty amazing” for the streaming platform, but that the result was “quite a big drop” compared to linear broadcasts.

Across the pond, the results were far more disastrous for London-based DAZN Group, a global streaming company focusing on soccer and combat sports.

Bloomberg reported Thursday that DAZN (pronounced “da-zone”) suffered losses of $2.3 billion in 2021 and has now burned at least $6 billion, according to financial records reviewed by the outlet. The huge losses were due to huge investments in sports rights – DAZN only broadcasts some football matches between top Italian and Spanish teams – and relatively modest subscriber revenues.

The latest reports are based on disappointing returns for companies that have invested heavily in live sports.

According to annual financial reports, Disney continues to record losses from its ESPN+ offer, which includes, among others, some exclusive broadcasts on combat sports, hockey and football. The company shows no operational losses related to ESPN+, but available data suggests it represents a tiny fraction of Disney’s $4 billion streaming losses in fiscal year 2022.

Live sports were also not enough to support shaky streamers Peacock and Paramount+, which air English and Italian soccer matches respectively in the US. Both platforms are expected to post losses of around $2 billion this year, leading to speculation about industry consolidation. (Frankly, none of the platform’s parent companies report sports-related financial results, and the vast majority of losses are related to other programs.)

Industry analysts continue to say it’s too early to apply the mercy principle to live sports broadcasting – and they make some valid points.

At the micro level, sports broadcasting should improve in the coming years as video quality improves and TV broadcasting matures. (A good first step for Amazon: a break from Al Michaels and Kirk Herbstreit’s surprisingly boring TNF broadcast.)

On a macro level, streaming is set to grow in popularity as younger viewers turn to traditional cable subscriptions. The growth of mobile sports gambling, particularly in the United States, also bodes well for rights holders.

But even with plenty of games left, sports streamers are starting to fall far behind profitability rates.

Want to submit your thoughts or suggestions to the datasheet? Write to me here.

Editor’s Note: This article has been updated to correct information about Disney’s operating losses related to ESPN+.

NEWSWORTHY

See what they found. A bankruptcy attorney representing disgraced cryptocurrency exchange FTX said the company had recovered more than $5 billion in liquid assets, a significant increase from prior accounts, CoinDesk reported Wednesday. The sum is unlikely to be enough to fully compensate FTX clients who used the exchange, and bankruptcy officials have yet to schedule a liquidation and distribution of the firm’s assets. See the article : Breaking News – Prime Video teams up with composer Pinar Toprak to create original soundtrack and themed music for “Thursday Night Football” | TheFutonCritic.com. The bankruptcy judge gave FTX a deadline of mid-March to complete the work necessary to assess the amount owed to the debtors.

Checking out more providers. Apple hopes to start using its own custom displays on its devices in late 2024 as part of the company’s effort to increase in-house production, Bloomberg reported on Tuesday, citing sources familiar with the matter. Apple officials want to start replacing displays purchased from third-party vendors, including Samsung and LG, on many of its products in the coming years. Company leaders plan to start this process with high-end Apple Watch devices, and later introduce the iPhone.

Getting bigger in Texas. Tesla has filed plans to expand its electric vehicle plant in Texas with additions that could total up to $770 million, CNBC reported on Tuesday. Among other things, the new facilities would strengthen Tesla’s battery cell manufacturing and testing capabilities. Tesla opened its electric vehicle and battery plant in the Austin area in April 2022, with the goal of producing its Model Y and Cybertruck lines.

Generating cash? OpenAI publicly discussed the possibility of monetizing its ChatGPT chatbot this week, citing the need for revenue to ensure its long-term viability, TechCrunch reported on Thursday. Through a link posted on the company’s official Discord server, OpenAI representatives conducted a survey among users about their willingness to pay for generative AI. chatbot and potential benefits for paying customers. OpenAI executives have been open about the huge compute and server costs associated with their generative AI. products, some of which could be offset by venture capital and corporate investments, such as a potential deal with Microsoft.

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FOOD FOR THOUGHT

Finally blue chipper? Intel’s much-discussed recovery effort kicked off this week – though it came almost two years later than planned. A New York Times report on Wednesday detailed the chipmaker’s efforts to bring its long-awaited Sapphire Rapids microprocessor to market after more than five years of development. Read also : THE EARLY YEARS: New data shows a drop in sports injuries among young athletes. Intel officials hoped to debut the Sapphire Rapids in 2021, with the goal of entering the market with a best-in-class new microprocessor for data centers and curbing the rapid growth of competing high-end micro devices. However, repeated design errors, a slow testing process, and production challenges continued to delay its release.

The bumpy growth of Sapphire Rapids has an impact on whether Intel can bounce back to deliver future chips on time. It’s a problem that could affect dozens of PC manufacturers and cloud service providers, not to mention millions of consumers using online services that are likely to be powered by Intel technology.

“We want a stable and predictable tenure,” said Kirk Skaugen, vice president of server sales at China’s Lenovo, which plans 25 new systems based on the new processor. “Sapphire Rapids is the beginning of the journey.”

Sources: NFL adds Black Friday game to schedule
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IN CASE YOU MISSED IT

Inside the structure of Microsoft and VC’s upcoming new OpenAI investment by Jessica Mathews and Jeremy Kahn To see also : College Sports 40 Under 40: Top Young Coaches, Players, Leaders, Game-Changing Influencers.

Trump NFT sales are down 99% since debut in mid-December, generating $4.5 million, by Marco Quiroz-Gutierrez

artificial intelligence A lawyer’s debut in the courtroom is a feat, but it raises some important questions, by Alexei Oreskovic

President Biden Really Wants to Increase Chip Production and Needs Help from Mexico, Josh Wingrove, Akayla Gardner and Bloomberg

Crypto just received its first insider trading sentence as the 27-year-old brother of a former Coinbase employee gets 10 months in prison by the Associated Press

Seattle Public Schools Lawsuit Against Media Giants Like TikTok, Instagram and Facebook Faces Uncertain Legal Path, by Gene Johnson and Associated Press

Ripple: “Congress must investigate SEC role in recent cryptocurrency contagion,” by Stu Alderota

When could Invincible season 2 be released on Amazon Prime Video?
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BEFORE YOU GO

Crazy, I say! Around this time last year, I wrote about my excitement for the imminent arrival of faster 5G wireless internet in the US. Reason: I don’t see any real difference between new and old 5G. Apparently, it’s a widespread frustration, according to Joanna Stern of the Wall Street Journal, who authored a useful guide Wednesday on why the latest wireless internet update isn’t delivering the game-changing speeds it promises. As noted by Stern, the biggest benefits of the new 5G are limited to certain areas, including outdoor spaces near cell towers and congested areas with high demand for wireless internet. Unfortunately, we will have to wait for the real Wi-Fi revolution.

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Are people watching Thursday Night Football?

Thursday night football attracts 15.1 million viewers across all platforms – CBS, NFL Network, Amazon Prime Video, NFL Digital and CBS Digital Platforms.

Will NFL ratings fall in 2022? NFL Pro Bowl 2022 averaged 6.69 million viewers on ABC, ESPN and DisneyXD. This is the game’s lowest average viewership since 2006, when ESPN drew 5.96 million viewers. Compared to the 2019 Pro Bowl, the viewership decreased by 17% (8.05 million). Competing with the Winter Olympics certainly didn’t help.

How many people watch Thursday Night Football?

It’s worth noting that Amazon began streaming Thursday night NFL football this fall as part of an 11-year deal averaging more than $1.2 billion per season. According to Nielsen, TNF has had a favorable reception on the platform so far, averaging 10.8 million viewers in its first five games on Prime Video.

Is viewership down for Thursday Night Football?

Viewership of NFL games through Week 8NETWORKNBC*
2022 (000)20550
2021 (000)20850
CHANGE FOR 1 YEAR-1%

How many viewers did Thursday Night Football have?

Amazon’s coverage of NFL Thursday Night Football on Prime Video ended 2022 with an average of 9.6 million viewers per game – lower than the 2021 sports package’s average viewership.

What are the ratings for Thursday Night Football 2022? TNF currently averages 2.24 million viewers aged 18 to 34, up 20% from last year on FOX and NFL networks (1.86 million). Viewership also increased for the 18-49 age group, an increase of 1% (from 4.85 million to 4.91 million).

How many viewers watch Thursday Night Football 2022?

TNF’s viewers are 7 years younger than the NFL’s lineal TV partners. Nielsen estimates the game’s audience at 11.7 million viewers.

Has viewership dropped for Thursday Night Football?

Amazon Prime Video Thursday Night Football Viewership Down 41% Compared to NFL 2021 Season – Report. What are you looking for? Enclose phrases in quotation marks.

Is Monday Night Football more popular?

ESPN Monday Night Football’s viewership is at its highest since 2010 for the first nine weeks of Joe Buck and Troy Aikman’s first season, with nearly 90 million fans watching MNF this season, underpinning success across ESPN’s NFL portfolio.

Is Monday Night Football the most watched? Ratings Summary: Most Viewership Monday Night Football Since 2010, NBA Today, October 2022. Viewership up 10% vs.

What was the best Monday Night Football game ever?

The best matches in “Monday Night Football” history.

  • 1 of 25. 1982: Cowboys at the Vikings, Week 17 …
  • 2 of 25 2004: Patriots with the Dolphins, Week 15 …
  • 3 of 25. 1979: Raiders at Saints, Week 14 …
  • 4 of 25. 2003: Cowboys with Giants, Week 2 …
  • 5 of 25. 1995: Chargers at Chiefs, Week 6. …
  • 6 of 25/2019: Seahawks v 49ers Week 10 …
  • 7 out of 25. …
  • 8 out of 25.

What NFL stadium holds the most Monday night games?

The defunct Candlestick Park in San Francisco currently holds the record for hosting the most Monday Night Football games, including the 36th and final Monday game held on December 23, 2013.

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