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Well, now we know how much is too much for Apple to spend free when it comes to buying programs for its Apple TV+ video streaming service.

An impending $3 billion-a-year deal that gives Alphabet control of the NFL’s Sunday Ticket video rights starting next season marks another lucrative milestone for the league, double what DirecTV was pay But it also suggests that even for highly sought-after sports rights, media and technology companies are finding some limits to what they will pay.

The deal may indeed be cumulative in many ways for Alphabet’s various video distribution ventures, particularly YouTube TV, its online version of a traditional cable TV offering.

Bundling Sunday Ticket alongside YouTube TV’s wider selection of entertainment, news and sports channels won’t feel much different (except for the satellite dish on the house) to customers who have long subscribed to DirecTV to get all the NFL games the outside the market. they could watch.

But not everyone was enamored with the opportunity to spend roughly $3 billion a year on NFL rights, as the Alphabet is about to do. That includes AppleAAPL

, which was considered for months as the leading candidate to get the Sunday Ticket deal. Apple had already launched Friday Night Baseball last season with Major League Baseball, and in mid-January, it will introduce a groundbreaking 10-year, $2.5 billion deal with Major League Soccer.

But reports emerged in recent days that Apple had abandoned the Sunday Ticket offer, clearing the way for Alphabet, which was left to bid against AmazonAMZN

. To be clear, the world’s most valuable consumer company, with a market capitalization of $2.15 trillion, didn’t leave because it couldn’t save the cash.

Indeed, Apple is the great money machine of this age. In October, Apple reported that it generated $90.1 billion in revenue for the last quarter alone. Over the past five years, Apple has returned $464 billion to its shareholders, through share buybacks and dividends. As Bloomberg pointed out, that’s about a third more than the entire market capitalization of an insignificant venture like ChevronCVX

.

So, the money was there. But there was no will, not at this price. Instead, executives told the league they “don’t see the logic” of paying that much for content (live NFL games and related programming) that the company won’t own and has no shelf life significantly.

This from a company that is spending an estimated $8 billion (Apple won’t say exactly how much) on acquiring or making original series and movies, including Best Picture Oscar winner CODA and two-time Emmy Best Comedy Winner. He has had a very good three-year run with his own programs, many of which will remain very watchful for years to come.

The other problem for Apple is that $3 billion doesn’t buy much in the NFL these days. The league has smartly carved out its latest $100 billion worth of contracts among not only its legacy partners like ABC/ESPN, NBC, Fox, and CBS, but also newcomers like Amazon, along with its NFL mobile service + itself which has just been launched.

Google’s GOOG

a deal might make sense tied to YouTube TV. But Apple (and Warner Bros. Discovery CEO David Zaslav, who has voiced similar doubts) may want to spend their company’s billions on content that is still valuable two days after it was created, or at least building towards something more powerful and sustainable for their streaming brand. , not just the NFL.

In contrast, look at Apple’s plans for its Premier League Football deal. It’s less than one-tenth the cost of the Google NFL deal. More importantly from Apple’s perspective, it covers almost everything MLS does: in-market, out-of-market, mobile, online, domestic, international, and reaching an audience that is much younger than any other major US sport.

No one would confuse MLS with the NFL in terms of reach and popularity. In fact, no other sport, and almost no other programming on traditional cable and broadcast, has the reach and popularity of the NFL. But even Apple said no more about this price.

And that has implications for other sports leagues, media companies, and how streaming and legacy broadcast and cable outlets do their business in the future.

Will Warner Bros. Discovery, for example, re-express its expensive NBA contract on TNT when it comes up for renewal in the coming months? With Apple’s decision to withdraw, have we reached the peak of the sports rights gold rush?

The alliances have fueled the desperation of broadcast and cable operators to keep at least some must-see content on their program guide as more viewers, hot shows and lucrative advertising cut the cord and slide to streaming at rates increasing. That has led to a bonanza of rights deals for college sports and professional sports, but at some point, that carousel of cash has to stop spinning.

With Apple, the deepest of the deepest pockets, finally saying “enough,” others may have reason to be wiser in donating the dollars for future sports rights.

The Alphabet faces some other challenges even as it drops three major football broadcasts, thanks to a worsening economic climate and all that comes with it.

Will DirecTV 2022 get NFL Sunday Ticket?

Needham & The company’s Senior Research Analyst Laura Martin lowered Alphabet’s Q4 2022 and FY 2022 estimated earnings and price targets, “due to a weaker 2023 ad spend forecast than our previous projections,” she wrote in a note posted today.

Martin and research analyst Dan Medina pointed to estimates from three major companies in the ad ecosystem — Zenith, Magna, and GroupM — for their significantly lower $115 price target (it was $160). Media companies are hit by that too. On December 16, Martin lowered Walt Disney Corp. See the article : Sports on TV, July 11-17: British Open, Tour de France, MLB, WNBA, NBA Summer League, football and more.’s revenue, operating income and earnings. per share for Q4 2022 and 2023 are all modest.

How can I watch NFL Sunday Ticket 2022?

Those lower expectations for advertising overall all suggest that Alphabet will make even less money in the final quarter of the year, down 22% to $1.20 in earnings per share, and through the next year.

Will NFL Sunday Ticket be on DirecTV in 2023?

Martin and Medina had good news for Alphabet, though. They also released their first 2024 projections for Alphabet: revenue ($345.1 billion), operating income ($136. Read also : Apple is reportedly planning to launch an “extreme sport” Apple Watch with a larger screen and metal cover.2 billion), and earnings per share ($6.13) are all expected to be up double digits from 2023.

How much is NFL Sunday Ticket 2022?

Get every game live outside the market, every Sunday afternoon. To see also : Generali confirms the goals as the business of life increases the profits. 2022 NFL MAX SUNDAY TICKET is included in the CHOICE™ Package and above – that’s almost a $400 value! ⓘ

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What streaming has NFL package?

Will NFL Sunday Ticket be on DirecTV this year? DIRECTV’s contract for NFL SUNDAY TICKET expires at the end of the 2022 NFL regular season. The satellite TV provider rejected an offer for a new contract – meaning the out-of-market package will move to a TV service different.

New DIRECTV subscribers can sign up for a DIRECTV CHOICE plan or higher and receive NFL MAX SUNDAY TICKET for the 2022 season at no additional cost. Eligible subscribers who cannot sign up for DIRECTV – including college students – can get the NFL SUNDAY TICKET To Go streaming package (also known as NFLSUNDAYTICKET.TV).

What package lets you watch all NFL games?

Sunday Ticket currently offers all regional NFL games on Sunday afternoons to out-of-market viewers. The US-only package has been distributed exclusively by DirecTV since 1994, but the deal is set to expire before the 2023 NFL season and DirecTV is reportedly not interested in renewing its rights to the package.

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How can I watch every NFL game every Sunday?

For the 2022 season, DirecTV prices for a Sunday Ticket started at $293.94. For YouTube TV, Sunday Ticket has the potential to attract a wave of new subscribers.

Hulu + Live TV includes all the channels you need to watch NFL games, including CBS, ESPN, FOX, and NBC. Hulu recently added an NFL Network channel, and now offers a Sports add-on ($10 per month) that includes NFL RedZone.

How can I watch multiple NFL games at once?

Do any streaming services have an NFL package? Hulu Live TV: Hulu Live has upgraded and now has the NFL Network to give NFL fans a complete lineup for the 2022 season. Hulu Live also has a lot of on-demand content, and you can opt to get the limited ad plan for $70 a month or no ads for $76 per month.

Does NFL Network allow you to watch all games?

NFL gives you the freedom to watch local and primetime games LIVE on your phone or tablet. (All Playoff games and Super Bowl LVII included.) With NFL Premium, watch full, condensed game film and all-22 coaches across devices, all ad-free. Stay Up-to-date with the NFL’s Best Content.

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