TMRW Sports, focused on creating progressive approaches in sports, media and entertainment, has announced its initial investor group, an influential list of sports and entertainment icons matched with business titans of technology, sports, media and finance. The institutional investment was co-led by Connect Ventures and 25madison Ventures. The investment group’s sports experience includes team ownership in all major leagues and spans F1, NFL, NBA, Premier League, MLB, NHL, MLS, Tennis, Esports, Surfing and Golf, with a social reach of There are almost 500 million on Twitter. and Instagram. The announcement was made by Mike McCarley, founder and CEO of TMRW Sports (pronounced “sports of tomorrow”), who unveiled the company in August with co-founders Tiger Woods and Rory McIlroy and early investor Dick Ebersol.
“Over the past year, we have assembled a team of investors to help fulfill TMRW Sports’ mission to positively impact the way sports are experienced in the future. And we’ve been aware of the diversity of expertise, thought and background in mobilizing this strategic group, co-led by Connect Ventures and 25madison Ventures,” said McCarley. “Since the beginning, our plan has been to partner with the best in class in every way we can, and Tiger, Rory and I appreciate the support of this unrivaled team of investors, advisors and ambassadors who believe in our vision. technology to create progressive approaches to sports. Their combined broad reach and cultural significance expands the potential possibilities and fan bases of TMRW projects. In addition, many share a passion for golf, which adds even more fuel to TGL, our first project in partnership with the PGA TOUR.
“TMRW Sports is redefining how the next generation of fans play and consume sports by leveraging technology in unique and innovative ways,” said Michael Blank of Connect Ventures. “Connect Ventures is excited to work with this world-class group of investors to support Tiger, Rory and Mike’s vision to further accelerate the development of the sport and make it more accessible to all.”
TMRW SPORTS CULTURAL ICON INVESTORS:
In addition to Woods and McIlroy’s 791 weeks at the top of the world, 105 PGA TOUR wins and 19 major championships, the TMRW Sports Investor Group adds 113 Formula 1 wins, 40 Emmy Awards, 32 NBA All-Stars. Games, 16 NFL Pro Bowls, 26 Grand Slam singles titles, 21 Olympic medals, 8 MVP titles in four sports, 10 Grammy Awards, 8 NBA Championships, 7 F1 World Championships, 5 UEFA Champions League titles, 3 Stanley Cups, 3 MLB All-Star Games, 3 WNBA Championships, 2 FIFA Women’s World Cups and a World Series Champion.
TMRW SPORTS INSTITUTIONAL INVESTORS:
Connect Ventures: An investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA). Launched in 2020 to accelerate the growth of early-stage consumer-focused companies, Connect Ventures leverages CAA’s resources, relationships and expertise spanning the global entertainment and sports landscape, and the deep domain and business-building expertise of NEA’s world-class technology practice.
25madison: 25madison Ventures is the seed-stage venture fund of 25madison, an early-stage venture platform backed by Apollo Global Management. The fund invests in disruptive technology companies and is managed by a team of experienced operator-investors.
“Tiger, Rory and Mike are all titans of golf and business. It was a no-brainer to join forces with Connect and its premier group of investors to support TMRW Sports as they realize their vision. There is a tremendous opportunity to elevate the fan base for these beloved sports and TMRW The Sports team does just that,” said Steven Price, CEO and co-founder of 25madison.
Additional institutional investors include:
o Excel sports management
o Fenway Sports Group
o Misfits Gaming Group
o New venture capital
o Seven Seven Six
o Symphony Ventures
TMRW SPORTS BUSINESS LEAD INVESTORS:
