Oak View Group and the Green Sports Alliance announce a strategic partnership agreement to better support the sports industry’s response to climate change. The partnership will lead to joint green events, stronger connections between the 300-plus members of the Green Sports Alliance and OVG360’s 200-plus site customers, and content, data and event sharing.
OVG360 President Chris Granger said he and Roger McClendon, executive director of the Green Sports Alliance, first discussed the idea during the Green Sports Alliance Conference in Minneapolis.
Oak View Group CEO Tim Leiweke is passionate about the environment.marc bryan-brown
“We both recognize that this is a critical time,” Granger said. we realized that by working together we could speed up the conversation about performance in a way that would not be possible if we could. we work alone.”
No money changes hands in the arrangement, although OVG will contribute in many ways to the Green Sports Alliance Conference, which has been held annually for the past 10 years; the 2023 edition will be held in Seattle at OVG’s Climate Pledge Arena. The newly launched OVG360’s GOAL program and the Green Sports Alliance’s Play to Zero program will work together, sharing data from many different areas, as well as case studies and best practices, all to make Fixed ball has developed rapidly in the sports industry.
“We’re past the tipping point,” McClendon said. “What we appreciate about organizations like OVG and leaders like Chris and [OVG co-founder and CEO] Tim [Leiweke], is that they’re moving with action. Talk is cheap. Run games with action and bring people together.”
The Green Sports Alliance started in 2011 as a non-profit organization focused on driving the sports industry forward in terms of its sustainable practices and using the sports platform to inspire the public to adopt sustainable lifestyles. every day. OVG360 is the site management arm of Oak View Group, which recently celebrated its seventh birthday. OVG360 recently launched GOAL (Green Operations and Advanced Leadership), a membership platform that will help regions operate sustainably.
The Green Sports Alliance was the first pioneer in the sports support movement, OVG’s battle in Leiweke believes enthusiastically. At SBJ’s CAA World Congress of Sports two weeks ago, Leiweke called on the industry to take action on environmental issues. He said: “The goal is the most important thing for us. “No matter what the new fields look like – football, baseball, what the new fields look like, no matter what the new sports look like, no matter what the new training facilities what they look like – we as an industry have to make sure this Earth is dying.. One priority in planning and implementation.
