Breaking News

Up to 200,000 people estimated to travel to Vermont for total solar eclipse How fast will April’s total solar eclipse travel? The UN Security Council demands a ceasefire in Gaza during Ramadan Mexico in the emerging world order Pennsylvania State Guard Organizes Lithuanian Foreign Minister US Abstention from UN Security Council Resolution on Gaza – US State Department USA beats Mexico 2-0 thanks to goals from Adams and Reyna to win 3rd consecutive CONCACAF Nations League Mexico x United States | Highlights Meaning | The Case for American Intervention in Haiti Julian Assange to hear results of key US extradition ruling

The sporting goods retailer renews its partnerships with SWAC, CIAA and SIAC and introduces a new partnership with women-led, minority-owned PMM Agency for HBCU activations

, /PRNewswire/ — Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO) today announced the renewal of its partnerships with the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA) and the Southern Intercollegiate Athletic Conference (SIAC). As part of this renewal, the Academy will continue its commitment to support Historically Black Colleges and Universities (HBCUs) throughout their presence. This is the third consecutive year for the Academy as the official sporting goods and outdoor retailer of SWAC, CIAA and SIAC.

In addition to sponsorships, the Academy will continue to serve HBCUs and support HBCU students, student athletes, bands and faculty. Academy also carries licensed fan gear from select member schools online and in local stores.

“Academy Sports + Outdoors looks forward to celebrating the legacy of historically Black colleges and universities and helping to showcase HBCU traditions steeped in culture, community and history,” said Lawrence Lobpries, the senior vice president of marketing Academy. “We’ve enjoyed catering to fans of these three conferences who are passionate about fun, and we look forward to continuing our engagement with these communities in the years to come.”

In celebration of the 2022 Homecoming season, the Academy will partner with select SWAC, CIAA and SIAC schools to celebrate with clients ahead of the member institutions’ big games. In states like Ala., Florida, Ga., La., Miss., N.C., Texas and Virginia, the Academy hosts fun homecoming events including performances by HBCU drumlines, cheerleaders, dance teams and more. New agency partner PMM Agency was selected to support the Academy’s HBCU initiatives and reach fans more directly.

“We are excited to join Academy Sports + Outdoors as we are partners in their commitment that honors the values, heritage and traditions of historically black colleges and universities,” said Kimberly A. Blackwell, Founder and CEO of PMM Agency. “We celebrate all things that honor the heritage and uniqueness of HBCUs and look forward to showcasing their rich tales of pride and promise. The Academy takes its many cultural forms through fans and fun, and looks forward to expanding its engagement across campus, classics, content, customers and communities.”

To demonstrate school pride, make game day more fun for everyone, and celebrate the legacy and traditions of HBCU Homecomings, the Academy is offering current students, faculty, and staff at HBCU institutions 10% off purchases made with a valid school ID in-store and online at academy.com/HBCUDiscount. The discount is valid until November 5, 2022.

Customers are invited to purchase HBCU fan gear in-store, online at academy.com/HBCU, or through the Academy mobile app. For the latest information and offers, text HBCU to 22369 and keep an eye out for upcoming events and activations on the Academy (@academy) social media accounts.

Academy is a leading full-line athletic and outdoor recreation retailer in the United States. Originally founded as a family business in Texas in 1938, Academy has grown to 265 stores in 17 states. Academy’s mission is to provide “Fun for All,” and Academy delivers on that mission with a localized merchandising strategy and value proposition that creates a strong connection with a broad spectrum of consumers. The Academy’s product range focuses on the key categories Outdoor, Apparel, Sport & Leisure and footwear through leading national brands and a private label portfolio. Visit www.academy.com for more information.

SOURCE Academy Sport + Outdoor

Leave a Reply

Your email address will not be published. Required fields are marked *