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Connect games. The Government of the Netherlands and the United States are strong and innovative trade partners in the field of sports.

In sports the only way to grow, and continue to grow, is to strive for the best, from perfect grass, to high education and the development of coaches and people playing As well as top-level data to drive performance improvement, in setting and achieving sustainable development goals. The experience and expertise of the Dutch entrepreneurs is very important to the future of the sport and its continued development.

Dutch companies and organizations distinguish themselves internationally in the way they innovate and do business. Their unique approach is based on the entire system in which they operate and covers the entire value chain. This approach is well suited in the field of sports where athletes, team management, municipal offices, specialized companies, customers and partners work together to develop players, provide programs, prepare entertainment, and build social networks.

For American organizations and entrepreneurs in the sports industry who want to know more about the innovations coming from the Netherlands, we provide a useful tool: the Dutch Sports Innovation Showcase, an online guide that shows Dutch organizations and entrepreneurs in the field of sports. a certified record in the United States. Keywords: innovation, technology, sustainability, green, entrepreneurship, trade and investment, diversity & included.

For more information:  Deborah van den Brande, Sr Economic Policy Advisor (Green Sports), Consulate General of the Government of the Netherlands in San Francisco. Or Maurice Ouderland, Sr Economic Policy Advisor (International Sports Business), Consulate General of the Government of the Netherlands in Miami.

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