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The JD Sports logo is seen outside a store in London, Britain, November 17, 2021. REUTERS/May James/File Photo

LONDON, Sept 30 (Reuters) – Britain’s biggest sportswear retailer JD Sports Fashion ( JD.L ) has extended its ties with Nike Inc ( NKE.N ) in a deal that gives its customers access to more shoes and US brand clothing.

The retailer said on Friday it would be Nike’s first European retail partner for its Affiliate Partnership loyalty programme, giving JD customers, starting in the UK, access to a selection of Nike members-only products, such as the Nike trainers Blazer Pro.

“In terms of the partners that Nike works with, they work with smaller but more important partners and we intend to be one of those notable partners,” said Sherilyn Paterson, JD Sports group marketing director.

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JD Sports customers need to link their JD and Nike membership accounts via the JD mobile app. See the article : MLB praises CBD sponsorship as an important change for sports leagues. By linking the accounts, they unlock priority access to products, experiences and offers exclusive to Nike members.

Nike launched the partnership program in the United States in November last year with Dick’s Sporting Goods Inc ( DKS.N ).

JD trades from 3,400 stores across 35 territories, including the UK, Europe, North America and Asia Pacific.

Last week, JD reported an 18% drop in first-half profit and struck a cautious tone on the outlook amid concerns that inflation could push costs up and as strikes at ports add to supply chain challenges. Its shares have fallen 54% this year.

On Thursday, Nike reported a drop in its quarterly profit, hurt by higher costs and a stronger dollar.

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Reporting by James Davey; Edited by Lisa Shumaker

Our Standards: The Thomson Reuters Trust Principles. To see also : SMU vs North Texas stream live online, odds, channel, prediction, how to watch on CBS Sports Network.

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