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The University of Nebraska-Lincoln and Playfly Sports, an emerging leader in sports marketing, media and technology, today announced a new 15-year multimedia rights agreement. The deal will make Playfly Nebraska the exclusive rights holder and sponsoring entity for MMR on October 1, 2022.

“We are excited about the opportunity to work with Playfly as our multimedia rights partner for the next 15 years. During our discussions, we quickly found that they would be a true partner who shares the same commitment and passion for collegiate athletics as Nebraska,” said Nebraska Vice Chancellor and Director of Athletics Trev Alberts. “They are a growing company that is innovative, creative and ready to adapt to the evolving collegiate athletics environment. We are excited that this agreement will continue to help Nebraska Athletics provide resources to support our student-athletes.”

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