The passionate online community known as Gambling Twitter has long been an intense battleground, filled with bettors, bookmakers, scammers and trolls.
For years, bettors and bookmakers have been lashing out at each other relentlessly, as they eagerly awaited the next tweet from a small college beat writer or for a WNBA player to post an eloquent emoji. Meanwhile, scammers, promising inside information and guaranteed locks, lurk behind random anonymous accounts, ready to take advantage of the gullible, and trolls are ready to attack anyone who doesn’t meet their standards.
People absolutely love it. And, now, with widespread legal wagering spreading rapidly, Gambling Twitter is on the rise.
In February, according to Twitter, the main hashtag included in Super Bowl sports betting tweets between the Los Angeles Rams and Cincinnati Bengals was not #ramsnation or #whodey, but #GamblingTwitter.
“Hashtag Gambling Twitter is one thing,” Mike Dupree, director of media and entertainment for Twitter, told ESPN. “I don’t think we can record it, but it’s definitely something that has its own identity and community, and it was great to see.”
Twitter, for the first time, releases internal data and comments on the prevalence of sports betting content on the social media platform. The data was collected from Twitter Insiders studies and comes from a sample of people aged 18 and over who have wagered on sports in the past 12 months, live in a state where sports betting is legal and use at least one social media platform.
The study found that seven out of 10 bettors surveyed are on Twitter and that conversation on the social media platform prompts bettors to bet more frequently and place bigger bets. Additionally, according to data provided to ESPN by Twitter:
• 62% of Twitter bettors place weekly bets and spend 15% more annually on bets than bettors on other social media platforms.
• 72% of bettors check Twitter to follow the status of their live bets once they have been placed, and 65% said they are more motivated to bet on a big event that everyone is talking about on social media.
• 51% of Twitter bettors started betting less than two years ago.
“We’ve already seen more people tweeting about sports betting this year than in 2021, and the NFL season hasn’t even started,” Dupree said.
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How bookmakers use Twitter
Ed Salmons, a veteran Las Vegas bookmaker for around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck, a platform that allows you to create multiple curated feeds on the same screen, he recognized just how good it is. valuable the tool could be for bookmakers. To see also : New Berlin OAW Sports Complex collapses, leaves questions, concerns. Seven years later, Salmons used Twitter to put his bookmaker in an advantageous position in a Thanksgiving night game between the Indianapolis Colts and the Pittsburgh Steelers.
On Monday, November 21, 2016, Salmons and the Las Vegas SuperBook team had just posted the opening lines in week 12 of the NFL season when a Colts joke writer tweeted about Indianapolis quarterback Andrew Luck.
Luck had been dented yesterday against the Tennessee Titans, but the game ended. The Colts beat writer’s tweet wasn’t straightforward, but Salmons said he read between the lines and believed it was unlikely that Luck would play against the Steelers on Thursday.
With most bookmakers sitting at -3, Salmons moved the SuperBook line to -7. Some competing bookmakers reacted by pulling the game off the board, while other stores remained stuck in Pittsburgh -3. Bettors, meanwhile, started betting on the Colts at +7 on the SuperBook, figuring they were getting a bargain with the price differential.
“In such a situation, when you see it and know it, it’s good that the book is essentially trying to anticipate it, because we knew that line would be on the other side of seven once it came out,” Salmoni said. “So, we got a lot of money on the Colts, and then the news broke.”
With Luck out of the way, Pittsburgh finished about 8 points clear. The Steelers beat the Colts 28-7.
Salmons constantly monitors his TweetDeck these days, looking for news. He often enters the names of the quarterbacks in the search function to keep an eye on the status of injuries and also searches for real-time weather reports. At the same time, he knows he has to be careful not to be fooled by Twitter cheaters who enjoy building profiles that replicate those of traditional journalists and fooling people with fake news.
“I think at some point everyone was fooled with the fake accounts,” Salmons said. “For me, you have a chance to be wrong and then, afterwards, you have to verify that what you are seeing is actually true. I think for the most part we did a good job with that.”
Bettors must also be wary of Twitter scammers. For example, accounts claiming to have inside information about “fixed games” regularly post betting-related discussions, asking for money in exchange for the details.
“Where there are bad actors on Twitter, we continue to put tools in place to ensure a safe experience for sports bettors on the platform,” Dupree said. “One thing to start with is that before placing bets based on a tip on Twitter, sports bettors should take a quick look at the account and ask if it’s a reliable source of information. Is it verified? You looked at their bio, the their past tweets? There is some work we should be doing as bettors to make sure we follow legitimate and trustworthy sources. “
Tip: Anyone who claims to have information about a fixed game and sells it for $ 50 on Twitter is probably not a legitimate and reliable source.
How bettors use Twitter
Data released by Twitter shows that bettors of all skill levels use the platform to help their handicap. Some diligently seek the latest information; others simply try to stalk the choices of famous betting figures and discuss the action as the games unfold. Sophisticated betting syndicates also rely heavily on Twitter.
Right Angle Sports (RAS) is one of the most influential betting syndicates in the American market. It includes 10 handicappers located in different areas of the country. This may interest you : Early signs and concerns about how sports gambling apps will market to Kansans. As part of their handicap routine, they closely monitor social media for news and when RAS bets, the lines move instantly and often dramatically in sports betting around the world. Some of these bets on the go can be triggered in part by, among all things, an emoji posted by a player on Twitter.
“One of the weirdest skills we’ve acquired as a team in recent years is deciphering emojis,” RAS’s Edward Golden, who prefers to stick to Edward, told ESPN. “I can’t tell you how many times a month one of our team members will post a tweet from a player and it’s just an emoji. It could be one of those red-faced emojis. Or an emoji that explodes in the brain. Or a heart. blue. But whatever it is, emojis mean different things from different players. We’re going to have moments when a WNBA player, for example, will just post one of those angry faces. And you start thinking, “Oh, man, he’s out. “Was she hurt?” And then someone on our team will say, “No, he always does. He’s probably just complaining about a delayed flight.”
It goes without saying that RAS bets go a lot more than emoji translations. RAS handicappers are quick to spot – and evaluate – impactful news, though Edward says that these days the information seems to regularly hit the betting market before it hits Twitter. But social media remains a valuable tool for RAS, but not in the way you might think.
“Every current member of the team, every one of them, we found online through some form of social media,” Edward said. “In the past, you found unknown talent in betting forums and chat rooms. Nowadays, it’s all on Twitter.
“There are so many dark or undercapitalized creators who are doing a great job, that they clearly have an edge, yet no one knows who they are, despite their obvious potential,” he added. “We are always looking for that person. Always. We have been lucky enough to hire serious talent using Twitter and have seen people grow and become an integral part of our team, making us better.”
Sports betting’s Twitter growth
Sports betting is among the top growth areas on Twitter, up 300% over the past four years and making it comparable to rising categories like cryptocurrency and NFT, according to Dupree. On the same subject : City of Riverside Partners with SoCal Adaptive Sports to Offer First Inclusive Adaptive Sports Clinic | riversideca.gov.
“[Sports betting] may not have the big picture, history and scale because it’s more of a recent phenomenon, but we’ve seen that the sports betting conversation very much mirrors that hyper-growth over the past couple of years,” Dupree said.
The explosion in popularity of sports betting on Twitter coincides with the widespread expansion of legal bookmakers in the United States. In 2018, the US Supreme Court ruled that all states can choose to authorize sports betting. Since the decision, 31 states, the District of Columbia and Puerto Rico have launched legal betting markets. Over the past four years, more than $ 147 billion has been wagered on legal sports betting in the United States, generating nearly $ 10.6 billion in taxable revenue, according to the American Gaming Association.
Sports betting is harnessing Twitter’s influence for marking purposes, building large following by showcasing unlikely striking parlays and advertising special offers for bettors such as odds hikes. Bookmakers also use their partnerships with professional sports leagues such as Major League Baseball and the NBA to post highlights with a round of betting. FanDuel @FDSportsbook sports betting account has more than 214,000 followers; @DKSportsbook by DraftKings has over 158,000 followers.
“Countless sports fans and bettors are eagerly researching and interacting in real time on Twitter, which underscores the platform’s effectiveness for DraftKings’ customer growth and retention strategies,” said Stephanie Sherman, chief marketing officer of DraftKings. DraftKings.
The Twitter study found that the most popular bet type was against the spread, followed by parlay and moneyline bets. The bettors interviewed said that odds hikes – where bookmakers offer better odds on specific bets – and the fear of losing a bet that everyone is discussing were motivating factors when deciding to bet.
“Twitter has been called the largest sports bar in the world. You want to share the excitement with other fans,” Dupree said. “Well, you can almost consider that Twitter is becoming the biggest bookmaker in the world, not in terms of betting, but where people come to talk about the action and follow their bets.”
It shouldn’t be a secret that the vast majority of sports bettors are losers. While sports betting can be extremely lucrative for those who decide to take it seriously and learn the correct + EV betting techniques, for most people, it is simply entertainment.
How do I win a bet every time?
Here are 8 strategies for winning more football bets:
- Follow the football predictions of the experts.
- Earn money with matched bets.
- Keep a betting log.
- Change bookmaker.
- Remain impartial.
- You know football perfectly.
- Know your markets.
- Take the small wins.
How much does a professional sports bettor make?
| Annual salary | Monthly payment | |
|---|---|---|
| The best earnings | $ 95,000 | $ 7,916 |
| 75th percentile | $ 61,000 | $ 5,083 |
| Average | $ 50,681 | $ 4,223 |
| 25th percentile | $ 29,000 | $ 2,416 |
Do professional sports players make money? Sports betting can be profitable, but most bettors lose money, which is why sports betting exists. Sports betting is not always profitable because it is against your favor due to the vig. For sports betting to exist, companies must profit from it, which is why PASPA was canceled in 2018.
Can you be a professional sports bettor?
Yes. Sports betting can be a career if you do your full-time job and put in the hours. While only a small percentage of sports bettors are profitable in the long run, it is possible to become one of those individuals.
Which sports bettor is most profitable?
William T. Walters (born July 15, 1946) is a retired American entrepreneur, philanthropist and professional gambler widely regarded as one of the most successful sports bettors in Las Vegas, with a streak spanning over 30 years.
Why would you bet on negative odds?
Betting on a negative odds team is probably a safer bet because it is considered the favorite, but it also costs more and returns a smaller profit. This example is the same for every sport. For the favorite, your profit calculation is (100 / Odd) * Bet Size.
What happens if you bet on negative odds? If the odds are minus (â), then that amount of money must be wagered to win $ 100. (E.g. “150 means you must wager $ 150 to win $ 100.) If the odds are plus (), that amount of money would be earned on a successful $ 100 bet. (e.g. 150 means you earn $ 150 on a $ 100 bet.)
Is it better to bet on negative or positive?
Negative numbers indicate the favorite on the betting line. The negative number indicates how much you should bet to win $ 100. If the number is positive, you are looking at the underdog and the number refers to the amount of money you will win if you bet $ 100.
